GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING STRATEGIES IN HEALTH CARE/2230007
Course Title: MARKETING STRATEGIES IN HEALTH CARE
Credits 3 ECTS 7.5
Semester 2 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Sezer KORKMAZ
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/sezerk
 -- EMAIL(S) OF LECTURER(S)
  sezerk@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Know the concept of marketing.
Understands health care marketing
4P have knowledge about marketing strategies
Understands global marketing strategy
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course
 --COURSE CONTENT
1. Week  Basic concepts of strategic management
2. Week  Strategic Management in Business
3. Week  Strategy Development Process
4. Week  External Environment Analysis
5. Week  Internal Environmental Analysis
6. Week  Portfolio Analysis - Case Analysis
7. Week  Strategic Management Techniques-Case Analysis
8. Week  Midterm
9. Week  Business Strategies-Case Analysis
10. Week  Strategy Implementation-Case Analysis
11. Week  Strategic Evaluation of Results-Case Analysis
12. Week  Services Marketing
13. Week  4P Strategies
14. Week  New approaches in marketing
15. Week  Global Marketing
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Marketing Planning & Strategy; Subhash C. Jain, 2004 Marketing Strategy; O. C. Ferrell, Michael Hartline, 2007 Principles of Services Marketing; Adrian Palmer, 2004 Marketing Management; Philip Kotler, Kevin Lane Keller, 2005 Marketing Management and Strategy; Peter Doyle, Phil Stern, 2006
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  None
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
14
1
14
 Reading
14
2
28
 Searching in Internet and Library
14
2
28
 Designing and Applying Materials
0
 Preparing Reports
1
15
15
 Preparing Presentation
1
5
5
 Presentation
1
1
1
 Mid-Term and Studying for Mid-Term
1
25
25
 Final and Studying for Final
1
30
30
 Other
0
 TOTAL WORKLOAD: 
188
 TOTAL WORKLOAD / 25: 
7.52
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1In addition to knowledge about advanced research methods and techniques, employment of these methods and techniques are learned.X
2Skills are gained so that taking responsibility for solving problems about healthcare management scope in the complex and unpredicted situations such as crises and conflicts.X
3Fundamental concepts and basic functions of healthcare management is comprehended in the master degree.X
4Career development programs for staff who works on healthcare management activities and projects as an inferior position are planned and managed.X
5Accurate project methods are chosen and applied for enhancing project planning effectiveness.X
6Competency of generation innovative and creative ideas and also transformation of these ideas to real be gained.X
7A research which needs specialization on healthcare management and related disciplines can be individually or cooperatively as a member of a team conducted.X
8Skills on accession, assessment and application of current literature related to healthcare management are acquired.X
9Skills on chasing current developments related to healthcare management and skills on seeing, understanding, interpreting and creative idea generation in the terms of societal transformation is acquired.X
10Quantitative studies such as statistical and economical analyses used for administrative decisions can be conducted, also acting ethical and obeying societal, cultural, scientific codes during the collection, interpretation, application and communication of data/ knowledge are gained.X
11Skills on comprehension of fundamental components of health systems, health plans and politics in both Turkey and the world; recognition of leading actors in health system; assessment of health sector in the perspective of economical and financial dimensions; benchmarking different health systems are acquired.X
12Comprehension, assessment and implementation skills on basic management functions such as planning, organizing, coordinating, commanding and controlling are acquired.X
13Knowledge about healthcare management are communicated by means of using various materials and devices if necessary by talking at least one foreign language.X