GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MEDICAL DEVICE MANAGEMENT AND MARKETING MODELS IN HEALTH CARE/1230051
Course Title: MEDICAL DEVICE MANAGEMENT AND MARKETING MODELS IN HEALTH CARE
Credits 3 ECTS 7.5
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Öğr. Gör. Dr. E. Asuman ATİLLA
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/asumanatilla
 -- EMAIL(S) OF LECTURER(S)
  asumanatilla@gmail.com
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To obtain information about the Medical Device Concept and Scopes.
As leader of the country knows about the medical device industry in the world, following the output is dominated by the strategies of leading countrie
Know the current state of the medical device industry in Turkey.
Can Turkey Production Value Chain Analysis for Medical Device Sector.
Turkey can suggest improvements to the Medical Device Industry Strategy.
Medical Device Industry Recognizes Innovation Funding and Support System.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Medical Devices: Concept and Scope
2. Week  Medical Device Industry in the World
3. Week  US Medical Device Sector
4. Week  Medical Device Industry in Brazil
5. Week  Medical Device Industry in Japan
6. Week  Medical Device Industry in Turkey
7. Week  Value Chains (DT) and Turkey for the Medical Device Industry Manufacturing Value Chain Analysis (DZA)
8. Week  Midterm
9. Week  Turkey Medical Device Sector Strategy 2023 Proposal Development Workshop
10. Week  Turkey Medical Device Sector Strategy 2023 Proposal Development Workshop
11. Week  Turkey Sectoral Innovation System Proposal for Medical Device Strategy.
12. Week  Turkey Sectoral Innovation System Proposal for Medical Device Strategy.
13. Week  Medical Device Industry Innovation Finance and Support Systems.
14. Week  Medical Device Industry Innovation Finance and Support Systems.
15. Week  Project Presentation
16. Week  Project Presentation
 -- RECOMMENDED OR REQUIRED READING
  Mahmut KİPER, DÜNYADA VE TÜRKİYE’DE TIBBİ CİHAZ SEKTÖRÜ VE STRATEJİ ÖNERİSİ, Türkiye Teknoloji Geliştirme Vakfı,Ankara, 2013.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
1
60
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
14
2
28
 Searching in Internet and Library
14
3
42
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
14
2
28
 Presentation
1
3
3
 Mid-Term and Studying for Mid-Term
1
12
12
 Final and Studying for Final
1
18
18
 Other
14
1
14
 TOTAL WORKLOAD: 
187
 TOTAL WORKLOAD / 25: 
7.48
 ECTS: 
7.5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1In addition to knowledge about advanced research methods and techniques, employment of these methods and techniques are learned.X
2Skills are gained so that taking responsibility for solving problems about healthcare management scope in the complex and unpredicted situations such as crises and conflicts.X
3Fundamental concepts and basic functions of healthcare management is comprehended in the master degree.X
4Career development programs for staff who works on healthcare management activities and projects as an inferior position are planned and managed.X
5Accurate project methods are chosen and applied for enhancing project planning effectiveness.X
6Competency of generation innovative and creative ideas and also transformation of these ideas to real be gained.X
7A research which needs specialization on healthcare management and related disciplines can be individually or cooperatively as a member of a team conducted.X
8Skills on accession, assessment and application of current literature related to healthcare management are acquired.X
9Skills on chasing current developments related to healthcare management and skills on seeing, understanding, interpreting and creative idea generation in the terms of societal transformation is acquired.X
10Quantitative studies such as statistical and economical analyses used for administrative decisions can be conducted, also acting ethical and obeying societal, cultural, scientific codes during the collection, interpretation, application and communication of data/ knowledge are gained.X
11Skills on comprehension of fundamental components of health systems, health plans and politics in both Turkey and the world; recognition of leading actors in health system; assessment of health sector in the perspective of economical and financial dimensions; benchmarking different health systems are acquired.X
12Comprehension, assessment and implementation skills on basic management functions such as planning, organizing, coordinating, commanding and controlling are acquired.X
13Knowledge about healthcare management are communicated by means of using various materials and devices if necessary by talking at least one foreign language.