GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
ADVERTISING GRAPHICS AND RETHORIC/1250219
Course Title: ADVERTISING GRAPHICS AND RETHORIC
Credits 3 ECTS 3
Semester 1 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Associate Prof Armağan Gökçearslan
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/armagangokce
 -- EMAIL(S) OF LECTURER(S)
  armagangokce778@gmail.com
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To have information Rethoric
To Associate with advertising and communication rethoric
To develop ability to analyze and discussion
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week   Acquaintance, and review of the contents of the lesson
2. Week  Introduction to Rethoriğe
3. Week  Advertising and history of the advertising
4. Week  Communication
5. Week  Classification of advertising
6. Week  Management of advertising
7. Week  Planning of communication
8. Week  Mid-term examination
9. Week  Analysis of advertisings from Turkey and World and discussion
10. Week  Analysis of advertisings from Turkey and World and discussion
11. Week  Analysis of advertisings from Turkey and World and discussion
12. Week  Analysis of advertisings from Turkey and World and discussion
13. Week  Presentation of seminars
14. Week  Presentation of seminars
15. Week  Presentation of seminars
16. Week  Final Examination
 -- RECOMMENDED OR REQUIRED READING
  Anneme Reklamcı Olduğumu Söylemeyin O beni Genelevde Bir Piyanist Sanıyor, Jacgues Seguela Grafik Tasarım ve Reklam, Prof. Ulufer Teker Reklamın Toplumsal Yansımaları ve Yeni Reklam Biçimleri, Şahinde Yavuz Bir Reklamcının İtirafları, David Oglivy Yeni İkonalar, Paul Rutherford Reklam Kültür Toplum, Banu Dağdaş
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  There is no need staj
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
30
 Assignment
6
30
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
60
 Contribution of Final Examination to Overall Grade  
40
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
14
2
28
 Searching in Internet and Library
12
1
12
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
1
1
1
 Presentation
0
 Mid-Term and Studying for Mid-Term
0
 Final and Studying for Final
0
 Other
0
 TOTAL WORKLOAD: 
83
 TOTAL WORKLOAD / 25: 
3.32
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
11. Ability to conduct professional researchesX
22. Ability to offer educational and vocational counselingX
33. To organize and implement artistic projects and activities for the benefit of the social environment in which he/she lives as an outcome of his/her awareness of social responsibilityX
44. Ability to comprehend the society, culture, social and cultural values, socialization in and out of the family, and the social class and cultural perspectives on socialization, as well as to possess scientific and ethic valuesX
55. Ability to follow the national and international actual developments in the field of graphic.X
66. Ability to collect data regarding the field of graphic, as well as to interpret them, and to transmit the outcomes there from into the fieldX
77. Conduct interdisciplinary works by establishing relationships with other disciplines of graphic designX
88. To have to interpretation skill based on analysisX
99. To have sensitivity and aesthetic consciousness that will be able to make quality designsX
1010. To convert to original works abstract and concrete concepts in the design processX