GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
STRATEGIC MARKETING PLANNING/5671308
Course Title: STRATEGIC MARKETING PLANNING
Credits 3 ECTS 8
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assistant Professor Kadri Gökhan YILMAZ
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/kgyilmaz
 -- EMAIL(S) OF LECTURER(S)
  kgyilmaz@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
He/She learns about general topics of marketing planning.
He/She learns about strategic marketing process and its stages.
He/She learns about marketing mix elements.
He/She knows and analyzes marketing proposals.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Distance Learning
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  Marketing management
 --COURSE CONTENT
1. Week  Marketing Concept
2. Week  Marketing Definition
3. Week  Strategic marketing planning process
4. Week  Analysis of environment
5. Week  Analysis of environment
6. Week  SWOT Analysis
7. Week  Marketing Strategy
8. Week  Midterm Exam
9. Week  Market segmentation
10. Week  Target market selection
11. Week  Positioning and repositioning
12. Week  Competitive Positions and strategies
13. Week  Competitive Positions and strategies
14. Week  Using matrixes for devolopment of marketing strategies
15. Week  Using matrixes for devolopment of marketing strategies
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Principles of Marketing; Philip Kotler, Gary Armstrong Marketing Planning; Karen Beamish, Ruth Ashford
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
25
 Assignment
1
25
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
30
 Contribution of Final Examination to Overall Grade  
70
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
3
4
12
 Reading
14
2
28
 Searching in Internet and Library
7
5
35
 Designing and Applying Materials
0
0
0
 Preparing Reports
7
3
21
 Preparing Presentation
3
3
9
 Presentation
2
3
6
 Mid-Term and Studying for Mid-Term
7
4
28
 Final and Studying for Final
7
4
28
 Other
0
0
0
 TOTAL WORKLOAD: 
209
 TOTAL WORKLOAD / 25: 
8.36
 ECTS: 
8
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Rule the information technologies and systems used in the units of the Business, have enough knowledge on the system management.X
2Master the information systems and technologies used in the units of the Business, design the system regarding the needs of the Business.
3Make the related analyses for an information system and know all of the processes at the analysis, design and implementation stages of the database that belongs to the system.X
4Be able to follow current developments in modern business techniques and technologies; especially information technologies, gain know how.X
5Follow current affairs and convey information about trends systematically.X
6Be aware of the social transformation especially in their own field and social, legal and moral responsbilities belongs to other work field.X
7Understand the disciplines and the interaction between his discipline and other relational ones, regard the disciplines and interactions in team works.X
8Develop their knowledge to the level of expertise which they obtained in license level.X
9Carry out a work which requires an expertness in this field.X
10Construct and perform an academic work in the field of Management Information Systems.X