GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING MANAGEMENT/5241308
Course Title: MARKETING MANAGEMENT
Credits 3 ECTS 8
Semester 1 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  TURKISH
 -- NAME OF LECTURER(S)
  PROF. M.MITHAT UNER
 -- WEB SITE(S) OF LECTURER(S)
  http://mithatuner.com.tr/
 -- EMAIL(S) OF LECTURER(S)
  mithatuner@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
The learning of marketing concept
The learning of strategic marketing planning
The definition of consumer and organizational market
The learning of product concept
The learning of price strategies
The learning of place strategies
The learning of promotion activities
 -- MODE OF DELIVERY
  DISTANCE EDUCATION
 -- PREREQUISITES AND CO-REQUISITES
  THERE IS NO PREREQUISITE OR CO-REQUISITE FOR THIS COURSE
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  MARKETING PLANNING
 --COURSE CONTENT
1. Week  MARKETING CONCEPT
2. Week  MARKETING CONCEPT
3. Week  STRATEGIC MARKETING PLANNING
4. Week  STRATEGIC MARKETING PLANNING
5. Week  STRATEGIC MARKETING PLANNING
6. Week  STRATEGIC MARKETING PLANNING
7. Week  CONSUMER MARKET
8. Week  CONSUMER MARKET
9. Week  ORGANIZATIONAL MARKET
10. Week  MID-TERM EXAM
11. Week  PRODUCT
12. Week  PRODUCT
13. Week  PRICE
14. Week  PLACE
15. Week  PROMOTION
16. Week  PROMOTION
 -- RECOMMENDED OR REQUIRED READING
  “Türkiye’de Küresel Doğan İşletmeler”, Detay Yayıncılık, Ankara, 2011 (S. Tamer Çavuşgil ve Gary A. Knight ile Ortak Yayın). “Genel İşletmecilik”, Detay Yayıncılık, 2. Baskı, Ankara, 2011-Kitap Editörlüğü. “Pazarlama” Gazi Büro Yayını, İkinci Baskı, Ankara, 1992 (Çok Yazarlı Ortak Yayın).Yazar, bu kitaba “Fiyatlandırma” ve “Uluslararası Pazarlama” bölümleriyle katkı vermiştir. “İşletmecilik İlkeleri”, Gazi Büro Yayını, Ankara, 1992 (Prof. Dr. Tevfik Tatar ile Ortak Yayın).
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  LECTURE
 -- WORK PLACEMENT(S)
  THERE IS NO WORK PLACEMENTS
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
1
10
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
4
56
 Practising Hours of Course Per Week
14
4
56
 Reading
0
0
0
 Searching in Internet and Library
14
4
56
 Designing and Applying Materials
0
0
0
 Preparing Reports
0
0
0
 Preparing Presentation
0
0
0
 Presentation
0
0
0
 Mid-Term and Studying for Mid-Term
10
2
20
 Final and Studying for Final
14
1
14
 Other
0
0
0
 TOTAL WORKLOAD: 
202
 TOTAL WORKLOAD / 25: 
8.08
 ECTS: 
8
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Rule the information technologies and systems used in the units of the Business, have enough knowledge on the system management.X
2Master the information systems and technologies used in the units of the Business, design the system regarding the needs of the Business.X
3Make the related analyses for an information system and know all of the processes at the analysis, design and implementation stages of the database that belongs to the system.X
4Be able to follow current developments in modern business techniques and technologies; especially information technologies, gain know how.X
5Follow current affairs and convey information about trends systematically.X
6Be aware of the social transformation especially in their own field and social, legal and moral responsbilities belongs to other work field.X
7Understand the disciplines and the interaction between his discipline and other relational ones, regard the disciplines and interactions in team works.X
8Develop their knowledge to the level of expertise which they obtained in license level.X
9Carry out a work which requires an expertness in this field.X
10Construct and perform an academic work in the field of Management Information Systems.X