GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
E-BUSİNESS AND E-COMMERCE/5751306
Course Title: E-BUSİNESS AND E-COMMERCE
Credits 3 ECTS 8
Semester 1 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof.Dr.Serpil EROL
 -- WEB SITE(S) OF LECTURER(S)
   http://www.websitem.gazi.edu.tr/site/serpiler http://www.websitem.gazi.edu.tr/site/serpiler
 -- EMAIL(S) OF LECTURER(S)
  serpiler@gazi.edu.tr serpiler@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Reasoning and understanding e-business and e-commerce.
 -- MODE OF DELIVERY
  This course is suitable for both face-to-face and distance learning.
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  E-business and and E-commerce Basic Concepts
2. Week  E-commerce Network Structure
3. Week  E-sales and E-marketing Systems
4. Week  E-business Systems
5. Week  Support Oriented E-commerce Systems,
6. Week  Customer Relationship Management, CRM
7. Week  Enterprise Information Systems
8. Week  Payment Systems and Smart Cards
9. Week  Safety Systems, Data and Network Security
10. Week  Midterm Exam
11. Week  Data Mining, Importance of E-business and E-commerce
12. Week  EDI Systems
13. Week  Social and Economic Size of E-Commerce
14. Week  E-business, E-commerce and Ethics
15. Week  Future of E-business and E-commerce
16. Week  Project presentations
 -- RECOMMENDED OR REQUIRED READING
  1. Dave Chaffey, Digital Business and E-Commerce Management, Pearson Education Limited, 2014. 2. Dave Chaffey, E-business and E-commerce Management: Strategy, Implementation and Practice, Prentice Hall, 2007.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration,
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
35
 Assignment
1
5
 Exercises
0
0
 Projects
1
25
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
65
 Contribution of Final Examination to Overall Grade  
35
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
15
3
45
 Practising Hours of Course Per Week
15
3
45
 Reading
15
3
45
 Searching in Internet and Library
10
3
30
 Designing and Applying Materials
0
 Preparing Reports
15
1
15
 Preparing Presentation
2
3
6
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
0
 Other
0
 TOTAL WORKLOAD: 
189
 TOTAL WORKLOAD / 25: 
7.56
 ECTS: 
8
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Rule the information technologies and systems used in the units of the Business, have enough knowledge on the system management.X
2Master the information systems and technologies used in the units of the Business, design the system regarding the needs of the Business.X
3Make the related analyses for an information system and know all of the processes at the analysis, design and implementation stages of the database that belongs to the system.X
4Be able to follow current developments in modern business techniques and technologies; especially information technologies, gain know how.X
5Follow current affairs and convey information about trends systematically.X
6Be aware of the social transformation especially in their own field and social, legal and moral responsbilities belongs to other work field.X
7Understand the disciplines and the interaction between his discipline and other relational ones, regard the disciplines and interactions in team works.X
8Develop their knowledge to the level of expertise which they obtained in license level.X
9Carry out a work which requires an expertness in this field.X
10Construct and perform an academic work in the field of Management Information Systems.X