GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PACKAGING DESIGN/EUT-120
Course Title: PACKAGING DESIGN
Credits 2 ECTS 3
Course Semester 2 Type of The Course Elective
COURSE INFORMATION
 -- (CATALOG CONTENT)
 -- (TEXTBOOK)
 -- (SUPPLEMENTARY TEXTBOOK)
 -- (PREREQUISITES AND CO-REQUISITES)
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- COURSE OBJECTIVES
 -- COURSE LEARNING OUTCOMES
Knows the basic principles of packaging design.
Can design the relationship between packaging design and user.
Determine the expectations of the target audience by considering the characteristics of the product.
Develops a creative form for packaging that can reflect its corporate identity and stand out from the others on the shelf.
Selects the appropriate material by establishing the relationship between packaging and material.
Chooses the most suitable printing method for the designed package.
Makes the three-dimensional model and two-dimensional opening of the designed package.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 --WEEKLY SCHEDULE
1. Week  Historical process of packaging. Examining the relations between industry and production. Classical and contemporary-innovative approaches in packaging design and the process of perception changes. Determinations about new consumer typology. Introduction to terminological definitions and terms.
2. Week  Packaging samples in various sizes and shapes. To recognize the properties of cardboard, glass, metal and flexi-material, to comprehend behavior structures, to classify. To understand the concepts of sales packaging, transport packaging and storage packaging and to examine logistics, storage and con
3. Week   Learning creative elements in packaging design. To comprehend brand value, target audience, demographic structure and cost. Functional and ergonomic inventions in packaging, understanding the importance of positioning, text, color and visual effects. Recognize the criteria of Performans Sustainable
4. Week  Recognition of the information, symbols, legal requirements, codex permits and pictograms on the packaging. Common questions and answers that apply to each packaging. Variable conditions, sectoral distributions, recycling processes and environmental values. Packaging as an element of competition
5. Week  To know packaging production techniques and machine tracks, to comprehend production terminology. Watching videos of offset, flexo, tifdruck and metal packaging. Understanding of bookbinding processes and other processes. Investigation of injection, knife marks and extrusion processes. To gain the c
6. Week  To be able to take briefs before a package design and learn how to create questions. Grasp customer expectations, market share, market risks and red lines. Analyze consumer's tracking, orientation and purchasing trends. To be able to offer design. Beginning of the workshop project, determining the
7. Week  To be able to take briefs before a package design and learn how to create questions. Grasp customer expectations, market share, market risks and red lines. Analyze consumer's tracking, orientation and purchasing trends. To be able to offer design. Beginning of the workshop project, determining the
8. Week  Midterm Examination
9. Week  The marketable and salable equipment of the packaging. What is brand and brand-packaging relationships to comprehend. The advent of post-purchase packaging in the process of use, review of feedback and creation and modification of improved performance.
10. Week  Understanding the proactivity, adhesion, situmulation and repulsive reactions in the package. Developing sectoral terms. Introducing the concept of Psik packaging psychology ‘
11. Week  Comprehend the integrated elements of graphic design discipline with package design. Logotype, font and visual needs to prepare and positioning. To be able to comprehend single, multiple and knee performances and to be able to do proofreading.
12. Week  Introducing the concept of ‘Data Mining Ambalaj in packaging; consumer, market manager, department manager, employer, logistics personnel, wholesalers and field operators to understand the perceptions, experiences, expectations and answers. To gain awareness of data collation, reporting and practica
13. Week  Transition to sampling-model making stage in the workshop project. Starting work on materials
14. Week  Continue to work on materials
15. Week  Recognize international packaging designers, styles and samples. In Turkey and in the world class competitions, seminars, biennials such incentives on issues, examples of monitoring and dialogue turned to the idea of ​​sharing.
16. Week  final examination
 -- TEACHING and LEARNING METHODS
 -- ASSESSMENT CRITERIA
 
Quantity
Total Weighting (%)
 Midterm Exams
1
20
 Assignment
0
0
 Application
0
0
 Projects
1
15
 Practice
1
15
 Quiz
0
0
 Percent of In-term Studies  
50
 Percentage of Final Exam to Total Score  
50
 -- WORKLOAD
 Activity  Total Number of Weeks  Duration (weekly hour)  Total Period Work Load
 Weekly Theoretical Course Hours
14
3
42
 Weekly Tutorial Hours
0
 Reading Tasks
0
 Searching in Internet and Library
3
3
9
 Material Design and Implementation
0
 Report Preparing
0
 Preparing a Presentation
0
 Presentation
0
 Midterm Exam and Preperation for Midterm Exam
3
3
9
 Final Exam and Preperation for Final Exam
3
3
9
 Other (should be emphasized)
0
 TOTAL WORKLOAD: 
69
 TOTAL WORKLOAD / 25: 
2.76
 Course Credit (ECTS): 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Use basic engineering knowledge in the application of Design - Art knowledge.X
2Produces solutions to serve sustainable production and life by using the latest technologies.X
3Improves current knowledge and application experiences with current innovations in the field.X
4Has the ability to think in two or three dimensions.X
5Establishes technical communication by using the basic competences of technical drawing.X
6Has the necessity of lifelong learning and has the ability to realize this.X
7Has the competence to realize a design product and project individually or as part of a team.X
8Conduct industrial product design processes.X
9Uses the modern technical tools and equipment required for engineering practice with additional technical training.X
10Uses current information and communication technologies in thinking, producing and presenting processes.X
11Express his / her thoughts in written and oral form in English.X
12Competence in intellectual and industrial rights.X
 -- NAME OF LECTURER(S)
   (Lec.Dr.Güven MERAL )
 -- WEB SITE(S) OF LECTURER(S)
   (https://websitem.gazi.edu.tr/site/guvenmeral)
 -- EMAIL(S) OF LECTURER(S)
   (guvenmeral@gazi.edu.tr)