GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING KNOWLEDGE AND PRODUCT DEVELOPMENT TECHNIQUES/EUT-204
Course Title: MARKETING KNOWLEDGE AND PRODUCT DEVELOPMENT TECHNIQUES
Credits 3 ECTS 3
Course Semester 3 Type of The Course Compulsory
COURSE INFORMATION
 -- (CATALOG CONTENT)
 -- (TEXTBOOK)
 -- (SUPPLEMENTARY TEXTBOOK)
 -- (PREREQUISITES AND CO-REQUISITES)
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- COURSE OBJECTIVES
 -- COURSE LEARNING OUTCOMES
To contribute to the development of marketing understanding of the business
Analyzing the marketing environment
To contribute to the selection of the target market by dividing the market
Creating ideas to help product decisions
To contribute to the formation of pricing strategies
To be able to comprehend distribution concept and distribution types
To understand the concept of promotion
To be able to do marketing research
To comprehend the elements of marketing mix
The related units will gain competencies to provide information about marketing channels.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face.
 --WEEKLY SCHEDULE
1. Week  Definitions of Marketing, Scope of Marketing, Importance of Marketing, Development Periods of Marketing, Marketing Mix Elements
2. Week  Internal Environmental Factors, Customer Environmental Analysis, External Environmental Analysis
3. Week  Market Concept, Market Forming Elements, Market Types
4. Week  Customer Concept, Consumer Concept, Consumer Purchasing Decision Process
5. Week  Market Segmentation, Target Market Concept, Target Market Selection Strategies
6. Week  Development Periods of Marketing, Marketing Mix Elements
7. Week  Product Concept, Goods Types, Consumption Goods Types
8. Week  New Product Concept, Product Life Course
9. Week  Service Marketing, Brand Concept, Packaging Concept
10. Week  Price Concept, Pricing Targets, Factors to Consider in Pricing, Pricing Methods, Pricing for New Product
11. Week  Distribution Concept, Distribution Types, Distribution Policies, Wholesale, Retail
12. Week  The concept of promotion, the concept of communication, important issues for good communication, promotion budget preparation methods, promotion mix elements
13. Week  Research Concept and Types of Research, Marketing Research, Institutions Participating in Marketing Research
14. Week  Stages of Marketing Research, Data Concept
15. Week  
16. Week  
 -- TEACHING and LEARNING METHODS
 -- ASSESSMENT CRITERIA
 
Quantity
Total Weighting (%)
 Midterm Exams
1
50
 Assignment
0
0
 Application
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Percent of In-term Studies  
50
 Percentage of Final Exam to Total Score  
50
 -- WORKLOAD
 Activity  Total Number of Weeks  Duration (weekly hour)  Total Period Work Load
 Weekly Theoretical Course Hours
14
3
42
 Weekly Tutorial Hours
0
 Reading Tasks
3
4
12
 Searching in Internet and Library
3
4
12
 Material Design and Implementation
0
 Report Preparing
0
 Preparing a Presentation
0
 Presentation
0
 Midterm Exam and Preperation for Midterm Exam
3
2
6
 Final Exam and Preperation for Final Exam
3
3
9
 Other (should be emphasized)
0
 TOTAL WORKLOAD: 
81
 TOTAL WORKLOAD / 25: 
3.24
 Course Credit (ECTS): 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Use basic engineering knowledge in the application of Design - Art knowledge.
2Produces solutions to serve sustainable production and life by using the latest technologies.X
3Improves current knowledge and application experiences with current innovations in the field.X
4Has the ability to think in two or three dimensions.
5Establishes technical communication by using the basic competences of technical drawing.
6Has the necessity of lifelong learning and has the ability to realize this.X
7Has the competence to realize a design product and project individually or as part of a team.X
8Conduct industrial product design processes.X
9Uses the modern technical tools and equipment required for engineering practice with additional technical training.
10Uses current information and communication technologies in thinking, producing and presenting processes.X
11Express his / her thoughts in written and oral form in English.
12Competence in intellectual and industrial rights.X
 -- NAME OF LECTURER(S)
   (Lec. Dr. Suat AYAN)
 -- WEB SITE(S) OF LECTURER(S)
   ()
 -- EMAIL(S) OF LECTURER(S)
   (suatayan@gazi.edu.tr)