GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PUBLIC RELATIONS/SOS-111
Course Title: PUBLIC RELATIONS
Credits 3 ECTS 3
Semester 1 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assist.Prof.Erdal AKSOY
 -- WEB SITE(S) OF LECTURER(S)
  
 -- EMAIL(S) OF LECTURER(S)
  erdalaksoy@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To learn the basic principles and purposes of public relations
To learn the use of communication tools in organizational functioning.







 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  The definition of public relations activities and tools
2. Week  The historical development of public relations
3. Week  Relations with other disciplines of public relations
4. Week  Concepts to Public Relations
5. Week  The basic principles of public relations
6. Week  Public relations work audience
7. Week  Public relations practices
8. Week  Midterm exam
9. Week  Mass media and public relations
10. Week  Presentation techniques in public relations work
11. Week  Methods of public relations practice
12. Week  Public relations and ethics
13. Week  Public relations work in audio-visual tools
14. Week  Evaluation
15. Week  Final exam
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  Özer, M.Akif, Halkle İlişkiler Dersleri, Ankara: Adalet Yay.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, question&answer,discussion
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
8
2
16
 Searching in Internet and Library
6
2
12
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
5
5
 Other
0
 TOTAL WORKLOAD: 
78
 TOTAL WORKLOAD / 25: 
3.12
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1acquiring competence in the advanced sociological imagination and analyzing social realityX
2having the ability to comprehend social issues accurately, to discern their underlining multifactorial causes, to analyze and to propose sociological answersX
3having competence in the ability to analyze profoundly the socio-political conditions of 19th century and the double revolution period in which sociology emerged as a scientific disciplineX
4being closely acquainted with the prominent figures of the Classical Sociology with their works and the major sociological thoughtsX
5having the advanced competence in the analyzing the leading theorists of the 20th century and their influence in social theory in the progress of the sociologyX
6acquiring the critical thinking without being exposed to the contemporary sociological conceptualizing (ex. globalization, multiculturalism, identity, postmodernism) and the one-sided impacts of centers where these concepts are produced.X
7having the ability to evaluate the journey of sociology discipline in Turkey in terms of the prominent thinkers who made significant contributions in the disciplineX
8acquiring the qualified method knowledge that can be utilized in responding to practical problems and the effective use of computer programs (ex. SPSS) in this fieldX
9going beyond the theory/practice divide, having the skills in using both of the methods in the future worksX
10being closely acquainted with the related disciplines of sociology (ex. literature, art, culture, religion, economy etc.) and working with these disciplines to effectively use the sociological imaginationX
11having the capacity and flexibility which are needed to jointly use of sociology and other social sciences (history, philosophy, psychology, political science, literature, management etc) in an interdisciplinary approachX
12being equipped with required knowledge and skills that are sought in both public and private sectors. accordingly, having the proficiency in the use of foreign language computer in addition to having the basic knowledge of the sociology disciplineX