GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
STRATEGIC MANAGEMENT/BNK-304
Course Title: STRATEGIC MANAGEMENT
Credits 3 ECTS 4
Semester 6 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Asst.Prof. Vildan Hilal AKÇAY
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/hilalvildan
 -- EMAIL(S) OF LECTURER(S)
  hilalvildan@gmail.com
 -- LEARNING OUTCOMES OF THE COURSE UNIT
183/5000 The system will be able to analyze problems, understand the problems and produce long-lasting solutions by taking into consideration the e








 -- MODE OF DELIVERY
   The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Introduction to Strategic Direction
2. Week  Terms and concepts related to Strategic Management
3. Week  External environment analysis: General environment
4. Week  External environment analysis: Sectoral environment
5. Week  Internal environment analysis: capabilities and functions
6. Week  Measurement of environmental factors
7. Week  Midretm Exam
8. Week  Basic strategies and sub-group strategies
9. Week  Senior Management Strategies: Corporate Strategies
10. Week  Senior Management Strategies: Corporate Strategies, Portfolio Analyzes
11. Week  Business Management Strategies: Competitive Strategies
12. Week  Business Management Strategies: Competitive Strategies
13. Week  Partial Strategies: Functional strategies
14. Week  Partial Strategies: Functional strategies
15. Week  Case Study Analysis Presentation
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  -
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
0
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
0
 Searching in Internet and Library
0
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
10
3
30
 Presentation
10
3
30
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
0
 TOTAL WORKLOAD: 
108
 TOTAL WORKLOAD / 25: 
4.32
 ECTS: 
4
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Use mathematical and graphical tools in the field of insurance
2Understand the basic concepts and assumptions related to the science of insurance
3Use methods, techniques and tools necessary for the analysis and modelling of economic data to ensure and evaluate the obtained results
4Describe the structure and properties of the markets in economyX
5Make predictions about the relationships between economic and financial variables
6Analyze and comment on current economic eventsX
7Comment on Insurance SectorX
8Analyze the insurance companies and the insurance sector within the framework of economic, financial and accounting dataX
9Have the ability to develop solutions for social problemsX
10Have the ability to do inter-disciplinary research and studyX