GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING MANAGEMENT/BNK-205
Course Title: MARKETING MANAGEMENT
Credits 3 ECTS 4
Semester 3 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  TURKISH
 -- NAME OF LECTURER(S)
  Assoc. Prof. Aybala DEMİRCİ AKSOY
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/aybala
 -- EMAIL(S) OF LECTURER(S)
  aybala@gazi.edu.tr, aybalaaksoy13@gmail.com
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To learn marketing concept and basic concepts
To determine market and market environment
To comrehend consumer behavior concept in marketing
To know and understand elements of marketing mix-Product
To know and understand elements of marketing mix-Price
To know and understand elements of marketing mix-Place
To know and understand elements of marketing mix-Promotion


 -- MODE OF DELIVERY
  FACE TO FACE TRAINING
 -- PREREQUISITES AND CO-REQUISITES
  -
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  -
 --COURSE CONTENT
1. Week  General Concepts of Marketing
2. Week  Elements of Modern Marketing Approach
3. Week  Elements of Modern Marketing Approach continued
4. Week  Elements of Modern Marketing Approach continued
5. Week  Market and Consumer Types
6. Week  Market and Consumer Types continued
7. Week  Market and Consumer Types continued
8. Week  Midterm exam
9. Week  Marketing Mix-Product
10. Week  Marketing Mix-Product continued
11. Week  Marketing Mix-Price
12. Week  Marketing Mix-Place
13. Week  Marketing Mix-Promotion
14. Week  General evaluation
15. Week  General evaluation
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  • Pazarlama yönetimi – (Stratejik Yaklaşım) Ahmet Hamdi İslamoğlu, 2013, Beta Yayınları, İstanbul. • Pazarlama İlkeleri ve Yönetimi-Remzi Altunışık, Şuayıp Özdemir, Ömer Torlak-Ekim 2014. • Pazarlama Yönetimi Global ve Yönetimsel Yaklaşım, Kazım Kirtiş, 2013, İstanbul Gelişim Üniversitesi Yayınları, İstanbul. • Sigorta Pazarlaması, Muhittin karabulut, İstanbul Üniversitesi, 1988,İstanbul.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
0
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
0
 Searching in Internet and Library
0
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
10
3
30
 Presentation
10
3
30
 Mid-Term and Studying for Mid-Term
0
 Final and Studying for Final
0
 Other
0
 TOTAL WORKLOAD: 
102
 TOTAL WORKLOAD / 25: 
4.08
 ECTS: 
4
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Use mathematical and graphical tools in the field of insurance
2Understand the basic concepts and assumptions related to the science of insuranceX
3Use methods, techniques and tools necessary for the analysis and modelling of economic data to ensure and evaluate the obtained results
4Describe the structure and properties of the markets in economyX
5Make predictions about the relationships between economic and financial variables
6Analyze and comment on current economic eventsX
7Comment on Insurance SectorX
8Analyze the insurance companies and the insurance sector within the framework of economic, financial and accounting data
9Have the ability to develop solutions for social problems
10Have the ability to do inter-disciplinary research and study