GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING MANEGEMENT/BNK- 205
Course Title: MARKETING MANEGEMENT
Credits 3 ECTS 4
Semester 3 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Türkçe
 -- NAME OF LECTURER(S)
  Yrd. Doç. Dr. Arıl CANSEL
 -- WEB SITE(S) OF LECTURER(S)
  
 -- EMAIL(S) OF LECTURER(S)
  
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Define and interpret the marketing environment.
Know marketing research methods
Explain market segmentation, positioning and target market concepts.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Definition of marketing and development of marketing concept
2. Week  Marketing Management
3. Week  Strategic Planning
4. Week  Marketing Planning
5. Week  Marketing Environment
6. Week  Marketing Research
7. Week  Consumer Market and Consumer Buying Behavior
8. Week  Midterm
9. Week  Market Segmentation, Target Market Selection and Positioning
10. Week  Product Concept and Strategies
11. Week  Pricing Strategies
12. Week  Distribution Strategies
13. Week  Strategies for reentry
14. Week  General evaluation
15. Week  General evaluation
16. Week  Final
 -- RECOMMENDED OR REQUIRED READING
  Pazarlama Yönetimi, Nejat Muallimoğlu, Beta Basım Yayım Dağıtım A.Ş.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
14
2
28
 Searching in Internet and Library
14
1
14
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
3
3
9
 Final and Studying for Final
3
3
9
 Other
0
 TOTAL WORKLOAD: 
102
 TOTAL WORKLOAD / 25: 
4.08
 ECTS: 
4
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Use mathematical and graphical tools in the field of bankingX
2Understand the basic concepts and assumptions related to the science of bankingX
3Use methods, techniques and tools necessary for the analysis and modelling of economic data to ensure and evaluate the obtained resultsX
4Describe the structure and properties of the markets in economyX
5Make predictions about the relationships between economic and financial variablesX
6Analyze and comment on current economic eventsX
7Comment on Banking SectorX
8Analyze the banks and the banking sector within the framework of economic, financial and accounting dataX
9Have the ability to develop solutions for social problemsX
10Have the ability to do inter-disciplinary research and studyX