GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
TOURISM MARKETING/TUR 301
Course Title: TOURISM MARKETING
Credits 3 ECTS 5
Semester 5 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Azize HASSAN
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/azize
 -- EMAIL(S) OF LECTURER(S)
  azize@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To give general information and culture about tourism marketting
To provide tourism concepts to be used and understood correctly







 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Definition of marketing, its scope and developments in marketing
2. Week  Service Marketting
3. Week  Introduction to Tourism Marketting
4. Week  Tourism marketing environment
5. Week  Marketing planning in tourism
6. Week  Marketing information systems
7. Week  Tourism Market
8. Week  Midterm Exam
9. Week  Product
10. Week  Distribution
11. Week  Price
12. Week  Promotion
13. Week  People
14. Week  physical evidences
15. Week  Process, Marketting in Electronic Environment
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Kozak, N. (2012) Turizm Pazarlaması. 4. Baskı, Ankara: Detay Kitabevi.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  None
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
7
20
 Exercises
0
0
 Projects
1
40
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
7
2
14
 Searching in Internet and Library
7
2
14
 Designing and Applying Materials
0
 Preparing Reports
2
5
10
 Preparing Presentation
2
4
8
 Presentation
1
1
1
 Mid-Term and Studying for Mid-Term
3
6
18
 Final and Studying for Final
3
6
18
 Other
0
 TOTAL WORKLOAD: 
125
 TOTAL WORKLOAD / 25: 
5
 ECTS: 
5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Have an understanding of concepts related to tourism industry and be able to interpret these concepts.X
2Understand both professional and scientific ethical valuesX
3Demonstrate effective use of both basic and professional information and communication technologies and softwareX
4Have basic knowledge of documentary and accounting systems related with tourism businessesX
5Demonstrate effective use of manual and automated operations in the front office departmant of accommodation establishmentsX
6Have basic knowledge of economicsX
7Have analytical thinking skills within the context of tourismX
8Have financial analysis skills related to tourism operationsX
9Have detailed knwoledge of human resources management in tourism industryX
10Have an understanding of food and beverage practices in tourism businessesX
11Have an understanding of different tourism services such as hotel services at health establishments and yacht and marina managementX
12Demonstrate reading, listening, speaking and writing skills in foreign languages as required by the industryX
13Understand and apply management theories and practices in order to effectively run a hospitality and tourism operationX
14Have detailed knowledge of business administrationX
15Have an understanding of marketing and management strategies within the context of tourism managementX
16Have basic knowledge of legal procedures related to tourism industryX
17Understand the relationship between tourism and environment and be able to apply required practices for a more lively environmentX
18Have an understanding of recreational activities performed in accommodation establishments
19Have an understanding of the cultural context of tourismX
20Have basic knowledge of national and international cuisines