GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
BRAND MANAGEMENT/STF-311-S
Course Title: BRAND MANAGEMENT
Credits 2 ECTS 2
Semester 5 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Saliha AĞAÇ
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/asaliha
 -- EMAIL(S) OF LECTURER(S)
  asaliha@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Know the definition of brand and brand management
Explain the scope of brand management.
Explain branding strategies






 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
   There is no recommended optional programme component for this course
 --COURSE CONTENT
1. Week  The aim of the course is to teach the importance, content, methods of evaluation
2. Week  Brand definition, types, functions
3. Week  The history of the mark
4. Week  Brand management coverage
5. Week  Marketing concepts related to product and brand management
6. Week  Markets and brand management process
7. Week  Brand image
8. Week  Midterm examination
9. Week  Brand personality, identity
10. Week  Brand value
11. Week  Brand loyalty and awareness
12. Week  Brand communication
13. Week  Identify brand name, symbol, logo, slogan
14. Week  Brand promotion
15. Week  Digital marketing and e-brand management in social media
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Öğretim Elemanı Ders notları. Değirmenci, N. (2008), Marka Nedir?. www.pazarlamamakaleleri.com Elitok, B. (2003). Hadi Markalaşalım. İstanbul Uslu, A. T., Bayraktar, A. (2000). İnternet'te Marka Yaratımı. Pazarlama Dünyası. Sayı: 2000-04 Uztuğ, F. (2002). Markan Kadar Konuş. İstanbul: Mediacat Yayınları Tosun, Babür,N. (2014).Marka Yönetimi, İstanbul,Beta Basım Yayım. Tosun, N. (2010) İletişim Temelli Marka Yönetimi, İstanbul: Beta Basım Yayım.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
30
 Assignment
1
30
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
60
 Contribution of Final Examination to Overall Grade  
40
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
2
28
 Practising Hours of Course Per Week
0
0
0
 Reading
1
2
2
 Searching in Internet and Library
2
2
4
 Designing and Applying Materials
0
0
0
 Preparing Reports
1
2
2
 Preparing Presentation
0
0
0
 Presentation
0
0
0
 Mid-Term and Studying for Mid-Term
2
2
4
 Final and Studying for Final
2
2
4
 Other
0
0
0
 TOTAL WORKLOAD: 
44
 TOTAL WORKLOAD / 25: 
1.76
 ECTS: 
2
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Be in possession of informations about the subjects of art culture and easthetics in Fashion Design field.
2Be in possession of information about methods and techniques of Fashion Design field, and ability to effective use this informations.
3Ability to ascertain problems of in the Fashion Design field, to plan solutions, to select and implement analytical methods and modelling techniques.
4Ability to use the methods and techniques related to the fashion design art field.
5Be in possession of solution based interpretive, multidimensional perception, thinking, design and implementation skills.X
6Ability for independent decision taking and individualized work, and productive teamwork.X
7Self-development through recognition of life-long learning and monitoring of fashion design field advances.
8Ability to communicate ideas clearly and precisely in written or verbal form.X
9Be in possession of art and science ethics.X
10Be in possession of critical and creative thinking skills for activities and applications in Fashion Design field.
11Ability to follow national and international advances in Fashion Design field.
12Ability to use field related software packages, as well as information and communication technologies.X
13Be in possession of Professional foreign language.
14Follow the rules of professional, and ethics, and involve in collaborative implementations.X