GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
FASHION MARKETING/MTA-304
Course Title: FASHION MARKETING
Credits 2 ECTS 2
Semester 6 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc. Prof. Birsen ÇİLEROĞLU
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/ciler
 -- EMAIL(S) OF LECTURER(S)
  ciler@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Have an information about marketing and its concepts
Have an information about the consumer effect on market
Have an information about the concepts of fashion and brand
Have an information about fashion marketing
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Defination of fashion and marketing, content
2. Week  The research of fashion marketing
3. Week  The plan of fashion marketing
4. Week  The customer's property
5. Week  The Product Creation in fashion marketing
6. Week   The Product Creation in fashion marketing
7. Week  Branding in fashion marketing
8. Week  Mid-Term Exam
9. Week  Rating in fashion marketing
10. Week  Distribution duct in fashion marketing
11. Week  Promotion in fashion marketing
12. Week  The apparel industry structure of fashion marketing and strategies in world and Turkey
13. Week  The apparel industry structure of fashion marketing and strategies in world and Turkey
14. Week  General revision
15. Week  General revision
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  1.ÇİVİTCİ, Şule; Moda Pazarlama, Asil Yayın Dağıtım LTD., Ankara (2004). 2.AKSU, Y.Z., “Pazarlama Araştırması”, Pazarlama Seminerleri
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  N/A
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
0
0
 Exercises
0
0
 Projects
1
20
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
2
28
 Practising Hours of Course Per Week
14
0
0
 Reading
2
2
4
 Searching in Internet and Library
5
1
5
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
5
5
 Final and Studying for Final
1
8
8
 Other
0
 TOTAL WORKLOAD: 
50
 TOTAL WORKLOAD / 25: 
2
 ECTS: 
2
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Be in possession of informations about the subjects of art culture and easthetics in Fashion Design field.X
2Be in possession of information about methods and techniques of Fashion Design field, and ability to effective use this informations.X
3Ability to ascertain problems of in the Fashion Design field, to plan solutions, to select and implement analytical methods and modelling techniques.X
4Ability to use the methods and techniques related to the fashion design art field.
5Be in possession of solution based interpretive, multidimensional perception, thinking, design and implementation skills.X
6Ability for independent decision taking and individualized work, and productive teamwork.
7Self-development through recognition of life-long learning and monitoring of fashion design field advances.X
8Ability to communicate ideas clearly and precisely in written or verbal form.X
9Be in possession of art and science ethics.X
10Be in possession of critical and creative thinking skills for activities and applications in Fashion Design field.X
11Ability to follow national and international advances in Fashion Design field.X
12Ability to use field related software packages, as well as information and communication technologies.
13Be in possession of Professional foreign language.
14Follow the rules of professional, and ethics, and involve in collaborative implementations.