GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
BRAND MANAGEMENT/STF-311-S
Course Title: BRAND MANAGEMENT
Credits 2 ECTS 2
Semester 5 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. H.FERİHA AKPINARLI
 -- WEB SITE(S) OF LECTURER(S)
  www.gazi.edu.tr/feriha
 -- EMAIL(S) OF LECTURER(S)
  feriha@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Explain terms and concepts about brand
Explain histological evolution of brand management
Learn details about brand types
Recognize the tools of brand management
Know properties of being national brand and learn legal arrangements
Know properties of being international brand and learn legal arrangements
Comprehend the term of brand registration
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Terms and concepts about brand
2. Week  Terms of branding
3. Week  Chronological order of brand management
4. Week  Types and properties of brands
5. Week  Types and properties of brands
6. Week  brand development strategies
7. Week  Mid-term exam
8. Week  Importance of brand management
9. Week  Properties of brand name, emblem, logo and brand structure
10. Week  Symbols in brand
11. Week  Functions of brand
12. Week  national and international brand criterias
13. Week  Legal arrangements of brand
14. Week  Product and product management
15. Week  Pricing strategies in brand
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  -
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  N\A
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
10
 Assignment
0
0
 Exercises
1
30
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
2
28
 Practising Hours of Course Per Week
0
 Reading
2
4
8
 Searching in Internet and Library
2
5
10
 Designing and Applying Materials
2
2
4
 Preparing Reports
2
2
4
 Preparing Presentation
2
2
4
 Presentation
2
1
2
 Mid-Term and Studying for Mid-Term
1
1
1
 Final and Studying for Final
1
1
1
 Other
0
 TOTAL WORKLOAD: 
62
 TOTAL WORKLOAD / 25: 
2.48
 ECTS: 
2
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Upon the completion of the programme, the students will be able to; 1-To be able to apply art and design knowledge into handicrafts design.X
22-To be able to do skills of interpretation and evaluation based on research, development and application in the field of handicrafts.X
33-To be able to plan design process.X
44-To be able to select appropriate materials for design.X
55-To be able to use the necessary techniques and innovations required for handicrafts and its design applications.X
66-To be able to identfy and analyze handicafts design and production problems and to develop solution advices based on researches and documents.X
77-To be able to utilize acquired knowledge and skills with a critical thinking approach.X
88-To be able to gain professional and ethical responsibility.X
99-To be able to predict and examine the design, production, marketing and to use processes and their consequences.X
1010-To be able to apply the technical, aesthetic and creative information about handicrafts in national and international projects.X
1111-To have a good commend of computer softwares for handicrafts design and to be able to use the information and communation technologies effectively.X
1212-To acquire genuine and creative application skills related to handicrafts.X
1313-To be able to work individually or in disciplinary/interdisciplinary teams effectively.X
1414-To gain written and spoken communication skills in at least one foreign language.X