GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MASS COMMUNICATION THEORIES I/FOV 207
Course Title: MASS COMMUNICATION THEORIES I
Credits 3 ECTS 3
Semester 3 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Lec. ÖZLEM KAVUKÇU
 -- WEB SITE(S) OF LECTURER(S)
  -
 -- EMAIL(S) OF LECTURER(S)
  ozlemkavukcu@gmail.com
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Define and explain the concept of mass communication
Determine and evaluate the extent of the effectiveness of mass communication.
Evaluate the contribution of mass communication.
Mass communication systems and ethical vision of the public's preferences and evaluate how it affects behavior.
Individual and mass communications associate.
The political effects of mass communication criteria and establishes a connection between.
Explain the importance of mass communication and function counts.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Definitions and terms. The first communication models.
2. Week  Fundamental theories. Laswell, Shannon-Weaver, Osgood-Schramm and Dance models.
3. Week  Basic theories of Gebner, Newcomb, Westley and MacLean
4. Week  Basic theory of Schramm, Riley and Riley, to Maletzki
5. Week  Personal effects, diffusion, and mass media on individuals. Comstock.
6. Week  Effects Katz and Lazarsfeld Rogers and Shoemaker
7. Week  Midterm Exam
8. Week  The effects of mass media on culture and society, agenda setting, Defleur. . Effects.
9. Week  The spiral of silence, lack of knowledge .
10. Week  Mass communication systems, production, selection and flow.
11. Week  Comparative media systems
12. Week  Media organizations
13. Week  Giebner and Johnson, White McNelly, Bass
14. Week  Galtung and Ruge's " 'newsworthiness' " model
15. Week  General evaluation
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  E. Katz. “İletişimde İki Aşamalı Akış.” Çev. N. Güngör. İletişim1-2, 1994 Alan Swingewood. Kitle Kültürü Efsanesi. Ü. Oskay. Tek Kişilik Haçlı Seferleri. İnkılap, 2000. J. Fiske. İletişim Çalışmalarına Giriş. Çev., S. İrvan, M.McCombs & D.Shaw. “Kitle İletişim Araçlarının Gündem Oluşturma İşlevi.” Çev. A. Altun. İletişim 1-2,. E.Noelle-Neumann. “Suskunluk Sarmalı Kuramının Medyayı Anlamaya Etkisi” Medtya, Kültür, Siyaset, Der., S. İrvan. 2. Basım. Ankara:Alp Yay, 2002 Aziz Aysel, Toplumsallaşma ve Kitlesel İletişim, Ankara Sissors Jack Z., Baron Roger B., Medya Planı Nasıl Hazırlanır? Mediacat Yayınları.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Practise
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
16
3
48
 Practising Hours of Course Per Week
0
0
0
 Reading
10
1
10
 Searching in Internet and Library
10
1
10
 Designing and Applying Materials
0
0
0
 Preparing Reports
2
1
2
 Preparing Presentation
2
1
2
 Presentation
2
1
2
 Mid-Term and Studying for Mid-Term
1
1
1
 Final and Studying for Final
1
1
1
 Other
0
0
0
 TOTAL WORKLOAD: 
76
 TOTAL WORKLOAD / 25: 
3.04
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Able to think in a creative wayX
2Having the theoretical knowledge about photography, video and cinemaX
3Knowing the terminology of phototography, video and cinemaX
4Able to use the devices and their components which are used to produce photography and videoX
5Knowing about history of art, aesthetics, photography and cinemaX
6Able to criticise and evaluate the visual works of othersX
7Having enough knowledge about psychology and socioloy to support his/her basic communication skillsX
8Able to work with digital video and photo processing softwareX
9Having theoretical knowledge about studio photography, advertisement photography, documentary photography and filming and ability to create his/her own work in these fieldsX
10Having a knowledge on studio, advertising, documentary film and photography and also able to implement them.X