GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PUBLIC RELATION (ELEC)/TOS306
Course Title: PUBLIC RELATION (ELEC)
Credits 2 ECTS 3
Course Semester 6 Type of The Course Elective
COURSE INFORMATION
 -- (CATALOG CONTENT)
 -- (TEXTBOOK)
 -- (SUPPLEMENTARY TEXTBOOK)
 -- (PREREQUISITES AND CO-REQUISITES)
 -- LANGUAGE OF INSTRUCTION
   Turkish
 -- COURSE OBJECTIVES
 -- COURSE LEARNING OUTCOMES
To get the necessary background for realizing the effective P.R. implementation.
 -- MODE OF DELIVERY
   The mode of delivery of this course is Face to face
 --WEEKLY SCHEDULE
1. Week  HISTORY IMPORTANCE AND DEVELOPMENT OF PUBLIC RELATIONS: It’s definition, importance, historical development, social responsibility undurstanding in public ralations.
2. Week  HISTORY IMPORTANCE AND DEVELOPMENT OF PUBLIC RELATIONS: It’s definition, importance, historical development, social responsibility undurstanding in public ralations.
3. Week  GOALS, BASIC PRINCIPLES AND ETHICAL APPROACH: Goals, basic principles, ethics and public relations
4. Week  ORGANIZING OF PUBLIC RELATION: The location of public relation in organization, it’s organizational structure, work place characteristics, the characteristics of employees
5. Week  MIDTERM EXAM I
6. Week  PUBLIC RELATION MANAGEMENT: Investigation, Planning.
7. Week  PUBLIC RELATION MANAGEMENT: Investigation, Planning.
8. Week  SOCIAL BODY IN PUBLIC RELATION POLICY: Internal public relation, External public relation.
9. Week  SOCIAL BODY IN PUBLIC RELATION POLICY: Relations with media.
10. Week  COMMUNUCATIONS TOOLS IN PUBLIC RELATION: Written tools, Oral tools.
11. Week  COMMUNUCATIONS TOOLS IN PUBLIC RELATION: Audio tools, Visual tools.
12. Week  MIDTERM EXAM II
13. Week  EFFICIENT PRESENTATION TECHNIQUE IN PUBLIC RELATION: Presentation planning, Using audio-visual meterials, Efficient conversation, Efficient listening, Asking question technique
14. Week  PUBLIC RELATION APPLICATIONS IN TURKEY: Public relation in industrial and service firms, public relation in public sector.
15. Week  
16. Week  
 -- TEACHING and LEARNING METHODS
 -- ASSESSMENT CRITERIA
 
Quantity
Total Weighting (%)
 Midterm Exams
2
60
 Assignment
0
0
 Application
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Percent of In-term Studies  
60
 Percentage of Final Exam to Total Score  
40
 -- WORKLOAD
 Activity  Total Number of Weeks  Duration (weekly hour)  Total Period Work Load
 Weekly Theoretical Course Hours
14
3
42
 Weekly Tutorial Hours
0
 Reading Tasks
0
 Searching in Internet and Library
0
 Material Design and Implementation
0
 Report Preparing
0
 Preparing a Presentation
0
 Presentation
0
 Midterm Exam and Preperation for Midterm Exam
2
10
20
 Final Exam and Preperation for Final Exam
1
12
12
 Other (should be emphasized)
1
10
10
 TOTAL WORKLOAD: 
84
 TOTAL WORKLOAD / 25: 
3.36
 Course Credit (ECTS): 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.X
2Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.X
3Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose.X
4Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.X
5Ability to design and conduct experiments, gather data, analyze and interpret results for investigating engineering problems.X
6Ability to work efficiently in intra-disciplinary teams.X
7Ability to work efficiently in multi-disciplinary teams;X
8Ability to work individually.X
9Ability to communicate effectively in Turkish/English, both orally and in writing; Ability to write effective reports and comprehend written reports, make effective presentations,X
10Prepare design and production reports, give and receive clear and intelligible instructions.X
11Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.X
12Awareness of professional and ethical responsibility.X
13Information about business life practices such as project management, risk management, and change management.X
14Information about awareness of entrepreneurship, innovation, and sustainable development.X
15Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety.X
16Knowledge about awareness of the legal consequences of engineering solutions.X
17Knowledge on standards used in engineering practice.X
 -- NAME OF LECTURER(S)
   (Assist. Prof. Erol ŞAHİN)
 -- WEB SITE(S) OF LECTURER(S)
   ()
 -- EMAIL(S) OF LECTURER(S)
   (esahin@gazi.edu.tr)