GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING (ELEC)/TOS304
Course Title: MARKETING (ELEC)
Credits 2 ECTS 3
Course Semester 6 Type of The Course Elective
COURSE INFORMATION
 -- (CATALOG CONTENT)
 -- (TEXTBOOK)
 -- (SUPPLEMENTARY TEXTBOOK)
 -- (PREREQUISITES AND CO-REQUISITES)
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- COURSE OBJECTIVES
 -- COURSE LEARNING OUTCOMES
Gaining backround about determining policy, Strategy and tactics based on basic marketing mix and to learn its use on marketing applications.
 -- MODE OF DELIVERY
  The mode of delivery of this course is face to face
 --WEEKLY SCHEDULE
1. Week  Basic concepts of marketing: Marketing subject and scope, Development of marketing, Marketing understanding.
2. Week  Marketing environment: Macro and micro environment factors affecting marketing system and marketing, Strategic planning, Marketing management process. Marketing information system (PBS) and market research (PA): the need for information for marketing decisions, PBS and marketing, PA process and plan
3. Week  Ultimate consumer markets and consumer behaviors: market and consumer types, demographic and economic characteristics of consumer markets, factors affecting consumer behavior, consumer buying decision process. Industrial markets and industrial buyer behaviors: nature of industrial markets, importan
4. Week   Market segmentation, target market selection and demand forecasts: Main market segmentation criteria, Target market selection strategies, Market assessments and sales forecasts.
5. Week  Midterm Exam I, product: product and related concepts as decision variant, classification, product planning, new product development, product life cycle, brand, packaging, service and quality strategies, product differentiation, fashion event.
6. Week  Price and pricing: Advantages of price as a decision maker, Pricing targets, Pricing methods in practice, New product pricing strategies, Price elasticity.
7. Week   Promotion: Decision making as variables, Preference and effects, Communication process and promotion functions, Main methods of promotion.
8. Week  Advertisement and sales promotion: Objectives of advertising, Types, Selection of advertising media and advertising messages, Organization of advertising department, Promotion and public relations.
9. Week  Personal sales and sales management: Place and importance of personal sales in marketing, Sales duties and types of sellers, Steps of sales process, Sales management.
10. Week  Midterm Exam II, Distribution, distribution channels and physical distribution: distribution channels, selection of distribution channel, main distribution policies, physical distribution.
11. Week   Organization and supervision in marketing management: nature and importance of organization, marketing department in business, organization of marketing department, supervision.
12. Week  International marketing: reasons of outsourcing of enterprises and international marketing management, environmental factors affecting international marketing, types of entry into international markets.
13. Week   Service marketing: Definition and types of services, Marketing understanding in service businesses, Marketing strategies in service businesses.
14. Week  Direct marketing and internet marketing: Definition of direct marketing, its aims, benefits, main types of direct marketing, electronic commerce and internet marketing, characteristics of users of ınternet, marketing strategies on internet.
15. Week  
16. Week  
 -- TEACHING and LEARNING METHODS
 -- ASSESSMENT CRITERIA
 
Quantity
Total Weighting (%)
 Midterm Exams
2
60
 Assignment
0
0
 Application
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Percent of In-term Studies  
60
 Percentage of Final Exam to Total Score  
40
 -- WORKLOAD
 Activity  Total Number of Weeks  Duration (weekly hour)  Total Period Work Load
 Weekly Theoretical Course Hours
14
3
42
 Weekly Tutorial Hours
0
 Reading Tasks
0
 Searching in Internet and Library
5
3
15
 Material Design and Implementation
0
 Report Preparing
0
 Preparing a Presentation
0
 Presentation
0
 Midterm Exam and Preperation for Midterm Exam
2
10
20
 Final Exam and Preperation for Final Exam
1
10
10
 Other (should be emphasized)
0
 TOTAL WORKLOAD: 
87
 TOTAL WORKLOAD / 25: 
3.48
 Course Credit (ECTS): 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.X
2Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.X
3Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose.X
4Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.X
5Ability to design and conduct experiments, gather data, analyze and interpret results for investigating engineering problems.X
6Ability to work efficiently in intra-disciplinary teams.X
7Ability to work efficiently in multi-disciplinary teams;X
8Ability to work individually.X
9Ability to communicate effectively in Turkish/English, both orally and in writing; Ability to write effective reports and comprehend written reports, make effective presentations,X
10Prepare design and production reports, give and receive clear and intelligible instructions.X
11Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.X
12Awareness of professional and ethical responsibility.X
13Information about business life practices such as project management, risk management, and change management.X
14Information about awareness of entrepreneurship, innovation, and sustainable development.X
15Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety.X
16Knowledge about awareness of the legal consequences of engineering solutions.X
17Knowledge on standards used in engineering practice.X
 -- NAME OF LECTURER(S)
   (Prof. Güven ÜNAL)
 -- WEB SITE(S) OF LECTURER(S)
   ()
 -- EMAIL(S) OF LECTURER(S)
   ()