GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING/TOS201
Course Title: MARKETING
Credits 2 ECTS 3
Semester 3 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Dr. Güven ÜNAL
 -- WEB SITE(S) OF LECTURER(S)
  
 -- EMAIL(S) OF LECTURER(S)
  
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Gaining backround about determining policy, Strategy and tactics based on basic marketing mix and to learn its use on marketing applications.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week   Basıc Concepts: Marketing subject and its contents, Development of marketing, Marketing concept.
2. Week   Marketıng Envıronment: Marketing systems, Macro and Micro environments strategic planning, Marketing management process.
3. Week  Marketıng Informatıon Systems (MIS) And Marketıng Research (MR): Knowledge requirements for marketing decisions, MIS and Marketing , MR process and p
4. Week  Consumer Markets And Consumer Behavıors: Market and consumer types, Economic and Demographic characteristics of consumer markets, Consumer behavior
5. Week   Industrıal Markets And Industrıal Buyer Behavıors: Nature, Importance and Kinds of industrial markets, Structure of industrial markets and its chara
6. Week  Mıdterm exam ı , Market segmentatıon, selectıon of target market and demand forecastıng: Basic market segmentation criters, Target market and sele
7. Week   Product: Product, Concepts connected with products, Classification, Product planning, Product life cycle, Branding, Packaging, Service and Quality s
8. Week   Prıce And Prıcıng: Importance of prıce, Pricing targets, Pricing methods in applications, New product pricing strategies, Price elasticity of demand
9. Week  Promotıon: Advertising, Sales development, Personel selling function, Presentation, Communication process, Promotion functions, Basic promotion metho
10. Week   Dıstrıbutıon, Dıstrıbutıon Channels And Phıysıcal Dıstrıbutıon: Channels of distribution, Selection of distribution channels, Basic distribution pol
11. Week  Mıdterm exam ıı Organızıng and control ın marketıng management: Nature and importance of organizing, The place of marketing department in bussines
12. Week  Internatıonal Marketıng: International marketing management, Envoriment factors in international marketing, Type of enterence to international market
13. Week   Servıce Marketıng: Definition and types of service, Marketing concept in service firms, Marketing strategies in service firms.
14. Week  Dırect Marketıng And Marketıng On Internet: Definition of direct marketing, Goals, Its advantages, Basic types of marketing, Electronic trade and m
15. Week  
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  • Kotler, P., (1994), Marketing Management, Prentice Hall International Inc., 8th edition. • Pride, W., Ferrell, M., (1995), Marketing, Hough Mifflen Co., 9th edition. • Mucuk, İ., (2002), Pazarlama İlkeleri, Türkmen Kitabevi, 13. Baskı.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
2
60
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
60
 Contribution of Final Examination to Overall Grade  
40
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
2
28
 Practising Hours of Course Per Week
0
 Reading
0
 Searching in Internet and Library
5
3
15
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
2
10
20
 Final and Studying for Final
1
10
10
 Other
0
 TOTAL WORKLOAD: 
73
 TOTAL WORKLOAD / 25: 
2.92
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied information in these areas to model and solve engineering problems.
2Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purpose.
3Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose. (Realistic constraints and conditions may include factors such as economic and environmental issues, sustainability, manufacturability, ethics, health, safety issues, and social and political issues, according to the nature of the design.)
4Ability to devise, select, and use modern techniques and tools needed for engineering practice; ability to employ information technologies effectively.
5Ability to design and conduct experiments, gather data, analyze and interpret results for investigating engineering problems.
6Ability to work efficiently in intra-disciplinary teams.X
7Ability to work efficiently in multi-disciplinary teams; ability to work individually.
8Ability to communicate effectively in Turkish, both orally and in writing; knowledge of a minimum of one foreign language.X
9Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself.X
10Awareness of professional and ethical responsibility.X
11Information about business life practices such as project management, risk management, and change management.
12Information about awareness of entrepreneurship, innovation, and sustainable development.
13Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety.
14Knowledge about awareness of the legal consequences of engineering solutions.X