GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MARKETING/IE361
Course Title: MARKETING
Credits 3 ECTS 4
Course Semester 5 Type of The Course Elective
COURSE INFORMATION
 -- (CATALOG CONTENT)
 -- (TEXTBOOK)
 -- (SUPPLEMENTARY TEXTBOOK)
 -- (PREREQUISITES AND CO-REQUISITES)
 -- LANGUAGE OF INSTRUCTION
  English
 -- COURSE OBJECTIVES
 -- COURSE LEARNING OUTCOMES
To have the basic knowledge of management-organization, marketing, production, accounting-finance and other disciplines of business, to question critically.
To be able to record and classify the income-expense elements and changes in balance sheet items of a company in a given period, and to analyze the results by reporting to related people and groups.
Conducting research on the solution of business problems, interpreting the knowledge gained in the field, developing solution proposals and preparing projects.
To be able to develop the necessary strategies related to marketing and sales and to apply them with the technologies required by the day.
Analyze how the factors of production can reach the resources necessary to bring together the factors of entrepreneurship.
Ability to plan, implement or supervise the necessary strategies related to production and to use information about modern production systems.
To be able to direct the learning process by having the knowledge and skills acquired in the field of business with the principle of lifelong learning.
To be able to transfer the knowledge and experience gained from the fields of business with at least one foreign language and to use information technologies related to business
To be able to follow the changes in the world related to the fields of business, to encourage innovation, and thus to have the ability to solve problems.
To gain professional competence to work in private and public sector, non-governmental organizations.
 -- MODE OF DELIVERY
  This course will only face-to-face training.
 --WEEKLY SCHEDULE
1. Week  Definition of marketing, market segmentation and target market selection
2. Week  Elements of marketing mix
3. Week  Product
4. Week  Product types, product dimensions, product life cycle
5. Week  Packaging, labeling, brand concept and new product development
6. Week  Pricing
7. Week  Pricing policies, tactics and new product pricing strategies
8. Week  Midterm exam
9. Week  Distribution, distribution channel decision
10. Week  Physical distribution, distribution policies
11. Week  Wholesaling, wholesaler types
12. Week  Retailing and types of retailers
13. Week  Promotion, promotion budget determination methods and elements of promotion mix
14. Week  Advertising and personal sales activities
15. Week  Marketing public relations, sales promotion and direct marketing activities
16. Week  Final exam
 -- TEACHING and LEARNING METHODS
 -- ASSESSMENT CRITERIA
 
Quantity
Total Weighting (%)
 Midterm Exams
1
40
 Assignment
0
0
 Application
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Percent of In-term Studies  
40
 Percentage of Final Exam to Total Score  
60
 -- WORKLOAD
 Activity  Total Number of Weeks  Duration (weekly hour)  Total Period Work Load
 Weekly Theoretical Course Hours
14
3
42
 Weekly Tutorial Hours
0
 Reading Tasks
4
3
12
 Searching in Internet and Library
0
 Material Design and Implementation
0
 Report Preparing
0
 Preparing a Presentation
0
 Presentation
0
 Midterm Exam and Preperation for Midterm Exam
7
3
21
 Final Exam and Preperation for Final Exam
7
4
28
 Other (should be emphasized)
0
 TOTAL WORKLOAD: 
103
 TOTAL WORKLOAD / 25: 
4.12
 Course Credit (ECTS): 
4
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Adequate knowledge in mathematics, science and engineering subjects pertaining to the relevant discipline; ability to use theoretical and applied knowledge in these areas in complex engineering problems.X
2Ability to identify, formulate, and solve complex engineering problems; ability to select and apply proper analysis and modeling methods for this purposeX
3Ability to design a complex system, process, device or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern design methods for this purpose...X
4Ability to devise, select, and use modern techniques and tools needed for analyzing and solving complex problems encountered in engineering practice; ability to employ information technologies effectivelyX
5Ability to design and conduct experiments, gather data, analyze and interpret results for investigating complex engineering problems or discipline specific research questionsX
6Ability to work efficiently in intradisciplinary and multi-disciplinary teams; ability to work individuallyX
7Ability to communicate effectively in Turkish, both orally and in writing knowledge of a minimum of one foreign language; ability to write effective reports and comprehend written reports, prepare design and production reports, make effective presentations, and give and receive clear and intelligible instructionsX
8Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herselfX
9Consciousness to behave according to ethical principles and professional and ethical responsibility; knowledge on standards used in engineering practice .X
10Knowledge about business life practices such as project management, risk management, and change management; awareness in entrepreneurship, innovation; knowledge about sustainable developmentX
11Knowledge about the global and social effects of engineering practices on health, environment, and safety, and contemporary issues of the century reflected into the field of engineering; awareness of the legal consequences of engineering solutions .X
 -- NAME OF LECTURER(S)
   (Assist.Prof. Tuba Yumusak)
 -- WEB SITE(S) OF LECTURER(S)
   ()
 -- EMAIL(S) OF LECTURER(S)
   (tuba.yumusak@hbv.edu.tr)