GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PRODUCT SEMANTICS/ENT 367
Course Title: PRODUCT SEMANTICS
Credits 3 ECTS 3
Semester 5 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
   Assoc. Prof. Dr. Dilek AKBULUT
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/dilekakbulut
 -- EMAIL(S) OF LECTURER(S)
  dilekakbulut@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Understand the conceptual features of products, understand the human-object-society system within its meaning and function dimensions.








 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week   Introduction
2. Week   The transformation of the concept of industrial product in history, human centered design
3. Week  The conceptual prerequisites of product semantics.
4. Week   Introduction to semiotics
5. Week  Degrees of signification
6. Week   Interface, usability
7. Week   User's modes of attention
8. Week  Midterm exam
9. Week  Categories and visual metaphors
10. Week  User conceptual models
11. Week   Constraints, metonym
12. Week  Informatives, Semantic layers
13. Week  User scenarios, motivations
14. Week  Presentations
15. Week  Presentations
16. Week   Product lifecycle
 -- RECOMMENDED OR REQUIRED READING
   1. Donald A. Norman, The Psychology of Everyday Things. Basic Books, 1988 2.Krippendorff, Klaus,The Semantic Turn; A New Foundation for Design. Boca Raton, London, New York: Taylor&Francis, CRC Press, 2006
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
50
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
15
3
45
 Practising Hours of Course Per Week
0
 Reading
2
2
4
 Searching in Internet and Library
2
2
4
 Designing and Applying Materials
1
3
3
 Preparing Reports
2
3
6
 Preparing Presentation
2
4
8
 Presentation
1
1
1
 Mid-Term and Studying for Mid-Term
1
7
7
 Final and Studying for Final
1
8
8
 Other
0
 TOTAL WORKLOAD: 
86
 TOTAL WORKLOAD / 25: 
3.44
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Having knowledge and understanding on intellectual, discursive, scientific, technologic, aesthetics, artistic, historic, cultural, legal and ethical issues in Industrial Design field.X
2Ability of creative problem solving, with using research based, conceptual and theoretical knowledge in user centered design solutions.X
3Ability to make use of economy, marketing, consumer behaviors, ergonomics and social psychology knowledge based on product user relation and sustainability criterias throughout project development.X
4Ability to use and test materials and manufacturing processes based on engineering fundamentals and interdisciplinary communication while developing conceptual projects.
5Ability to represent and express the idea of product that developed; with 2 and 3 dimensional visualization techniques .X
6Ability to work in a design project as a team member or to manage the design project independently.X
7Ability to take responsibilities individually and to synthesize interdisciplinary, multidisciplinary and transdisciplinary tasks with self confidence in industrial design field.X
8Ability to evaluate the knowledge and abilities in the field with critical and dialectical approaches. Ability to motivate themselves for their personal and professional developments. Having learning abilities, learning requirements are determined, planned and applied.X
9Ability to use one foreign language at least a level of European Language Portfolio B1 General Level in industrial design field to read up to date information and communicate with colleagues.X
10Ability to use computer-based programs at least an advanced level in European Computer Driving License to use digital technologies interactive.
11Ability to critsize the gained knowledge with a critical and dialectical approach.X