GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MEDIA RELATIONS/HİT-722
Course Title: MEDIA RELATIONS
Credits 3 ECTS 3
Semester 7 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assist. Prof. Dr. Esra İlkay İŞLER
 -- WEB SITE(S) OF LECTURER(S)
  http://websitem.gazi.edu.tr/site/esra.isler
 -- EMAIL(S) OF LECTURER(S)
  esra.isler@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
learning news gathering and media relations (press, radio, Tv, web)
lecture aim is fournishing candidates of public relations practitioners with ability of using basic means of media
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
   There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Introduction to media relations
2. Week  Media concept and its importance, alternative media, discussing media species, choosing social issue for study.
3. Week  uses of media species, media list and media planning, cultivating strong media relations and maintaining
4. Week  media relations cases
5. Week  choosing one of social actual problems and planning/deciding how to approach to the subject
6. Week  constituting research groups for investigating subject with all aspects and presentation of this subject in the media
7. Week  presenting all aspect of subject and just like an PR agency; try to find a new approach for subject different then mainstream media. planning what to
8. Week  instead of mid term exam; student will give a papers concernant all of their work until now
9. Week  determining special paper subject and choosing target media for publishing their papers
10. Week  students will start to write their paper and present in the class with discussing so, they try to make an perfect article
11. Week  Student presentations.
12. Week  Student presentations .
13. Week  Discussions on the presentations.
14. Week  Discussions on the presentations.
15. Week  publishing papers and bringing news and articles published
16. Week  publishing papers and bringing news and articles published
 -- RECOMMENDED OR REQUIRED READING
  David Wragg, Michael Bland, Alison Theaker; Effective Media Relations; Kogan Page Business Books; 2nd edition (December 1, 2000). Breakenridge, Deirdre; The new PR toolkit : strategies for successful media relations; Upper Saddle River, NJ : Financial Times Prentice Hall, c2003. Ross, Dina Surviving the media jungle : a practical guide to good media relations; London : Mercury, 1990.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  research, presentations, discussions, pratice
 -- WORK PLACEMENT(S)
  none
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
0
0
 Assignment
1
50
 Exercises
1
50
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
8
2
16
 Searching in Internet and Library
8
1
8
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
1
3
3
 Presentation
1
2
2
 Mid-Term and Studying for Mid-Term
1
2
2
 Final and Studying for Final
1
3
3
 Other
0
 TOTAL WORKLOAD: 
76
 TOTAL WORKLOAD / 25: 
3.04
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX