GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PUBLIC RELATIONS AND ADVERTISEMENT APLICATIONS I/HİT-521
Course Title: PUBLIC RELATIONS AND ADVERTISEMENT APLICATIONS I
Credits 3 ECTS 6
Semester 5 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof. Özlen ÖZGEN
 -- WEB SITE(S) OF LECTURER(S)
  
 -- EMAIL(S) OF LECTURER(S)
  
 -- LEARNING OUTCOMES OF THE COURSE UNIT
•To have a skill and knowledge for planning and practicing public relations and advertising campaigns.
•Analyzing the applications within the context of public relations and advertising in terms of targeted mass.
•To have a skill of preparing and presenting a project in the field of public relation and advertising.
 -- MODE OF DELIVERY
  The mode of delivery of this course is face to face.
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Public relations and advertising within the framework of integrated marketing communication
2. Week  Planning public relations and advertising campaigns within the context of integrated marketing communication
3. Week  Practicing public relations and advertising campaigns within the context of integrated marketing communication
4. Week  Using the objected mass within the public relations and advertising
5. Week  Analyzing demographic factors (age, gender, education) and the samples of the applications
6. Week  Analyzing demographic factors (geographic location, job, income, marital status) and the samples of the applications
7. Week  Psycological factors (learning, motivation, comprehension)
8. Week  Mid-term
9. Week  Psycological factors (personality, way of life, manner and beliefs)
10. Week  Socio-cultural factors (culture, subculture, social class, family, conseiling groups, notion leaders)
11. Week  Presentation and discussion of the student projects
12. Week  Presentation and discussion of the student projects
13. Week  Presentation and discussion of the student projects
14. Week  Presentation and discussion of the student projects
15. Week  Presentation and discussion of the student projects
16. Week  Final exam
 -- RECOMMENDED OR REQUIRED READING
  Tikveş ,Özkan.,2003. Halkla İlişkiler ve Reklamcılık. Beta Yay. Tosun,N.Babür., 2003. Pazarlama Halkla İlişkileri ve Reklam.Türkmen Ya.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
20
 Assignment
0
0
 Exercises
0
0
 Projects
1
30
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
2
3
6
 Practising Hours of Course Per Week
12
3
36
 Reading
7
3
21
 Searching in Internet and Library
6
3
18
 Designing and Applying Materials
7
3
21
 Preparing Reports
0
 Preparing Presentation
14
3
42
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
0
 TOTAL WORKLOAD: 
150
 TOTAL WORKLOAD / 25: 
6
 ECTS: 
6
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and interconceptual relationships in the field of Public Relations and Advertising.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in Public Relations and Advertising.X
3Expresses the theoretical and practice-based knowledge in Public Relations and Advertising.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the skills required for an efficient use of modern technique and tools necessary for communicational practices.X
6Analyzes media texts from a critical perspective.X
7Uses information and communication technologies effectively .X
8Rearranges the knowledge in other disciplines of the social sciences in order to use it in the area of expertise.X
9Carries out studies in the field of public relations by taking responsibility in both individual and in team works.X
10Find ways to access information in the field of Public Relations and Advertising.X
11Follows theories, methods and technologies in the field of Public Relations.X
12Transfers his/her ideas and suggestions on problems to relevant people or institutions by fostering these ideas and suggestions with qualitative and quantitative data.X
13Acts with social responsibility and carries out works which are appropriate with ethical rules, laws, regulations and legislation in the field of Public Relations and ADvertising.X
14Uses the theories, methods, tools and technologies in the field of Public Relations and Advertising competentlyX