GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
MEDIA MANAGEMENT/RTS-832
Course Title: MEDIA MANAGEMENT
Credits 3 ECTS 3
Semester 8 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Assoc.Prof. Mehmet Sezai Türk
 -- WEB SITE(S) OF LECTURER(S)
  www.gazi.edu.tr/msturk
 -- EMAIL(S) OF LECTURER(S)
  msturk@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To understand the function and organization structure of enterprises in the media
-
-
-
-
-
-
-
-
-
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Introduction and course description
2. Week  General Management Knowledge, What is Business? Types of Business, the business functions
3. Week  The business environment, business responsibilities, legal structure of firms, businesses Unification: Cartel, Concerts, Trusts
4. Week  General Marketing, Marketing Mix: Production, Pricing, Distribution, Sales Increase Efforts
5. Week  Media Organisations
6. Week  Media Sector Structure
7. Week  Directors and Executives
8. Week  midterm exam
9. Week  Television broadcast Care Management
10. Week  Television Broadcasting Institutions Personnel Management
11. Week  Sales and Accounting
12. Week  Program Production and Planning
13. Week  Construction Budgeting Program
14. Week  Audience Measurement
15. Week  Electronic Media Sector
16. Week  final exam
 -- RECOMMENDED OR REQUIRED READING
  Atılgan Semra, Basın İşletmeciliği, Beta Basım Yayın,İstanbul 2010
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
1
10
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
50
 Contribution of Final Examination to Overall Grade  
50
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
12
3
36
 Practising Hours of Course Per Week
2
3
6
 Reading
6
1
6
 Searching in Internet and Library
0
 Designing and Applying Materials
0
 Preparing Reports
2
4
8
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
10
10
 Final and Studying for Final
1
15
15
 Other
0
 TOTAL WORKLOAD: 
81
 TOTAL WORKLOAD / 25: 
3.24
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and relationships between concepts about radio television and cinema field.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in radio television and cinema field.X
3Express the theoretical and practice-based knowledge about radio television and cinema field.X
4Associates the social, historical, cultural, political and economic dimensions of comunicationX
5Uses shot, production and post production in an effective way in the field of radio television and cinema.X
6Commentates media texts with a with a critical perspective.X
7Uses effectively information and communication technologies.X
8Rearranges the knowledge in other disciplines of the social sciences for using it in the area of expertiseX
9Makes works in the field of radio television and cinema with taking responsibility individually and in groupsX
10Find ways to access the knowledge in the field of radio television and cinema.X
11Follows theories, methods and technologies in the field of radio television and cinema.X
12Transfers his/her ideas and suggestions regarding the problems to the relevant persons and institutions by supporting quantitative and qualitative data.X
13Acts with social responsibility and carry outs works which are appropriate with ethical rules, laws, regulations and legislation in the field of radio television and cinema.X
14Uses competently the theories, methods, tools and technologies in the field of radio television and cinema.X