GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

PUBLICATION MANAGEMENT/GAZ-832

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Asist.Prof.Dr.Serdar Ulukan

-- WEB SITE(S) OF LECTURER(S)

-- EMAIL(S) OF LECTURER(S)

ulukan@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Students will learn broadcasting,
the changes between 1970-2000,
the problems of broadcasting.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Presentation of the lesson
2. Week	General Business Knowledge, What is Property? Types of business, business functions
3. Week	Business environment, business responsibilities,
4. Week	Legal structure of firms, Enterprise Merger: Cartel, concerts, trusts
5. Week	General Marketing, Marketing Mix: Production, Pricing, Distribution, Sales Increase Efforts
6. Week	Press Management, Printing, Printing, Publishing Management Concepts
7. Week	Broadcasting Organization Structure
8. Week	Mid-term Exam
9. Week	Publishing in the years 1970-1990s
10. Week	Publishing Sector in the 2000s
11. Week	Alternative Media, Internet Broadcasting, Internet Marketing
12. Week	Academic Publishing, Popular Publishing: Prestige or Advantage?
13. Week	Monopolization
14. Week	Broadcasting problems
15. Week	Türkiye’de Devlet Yayıncılığı
16. Week	Final Exam

-- RECOMMENDED OR REQUIRED READING

Mehmet ÖZTÜRK: İşletme ve Yönetim, Papatya Yayıncılık, İstanbul, 2003

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer, Demonstration, Drill - Practise

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	10	3	30
Practising Hours of Course Per Week	4	3	12
Reading	8	1	8
Searching in Internet and Library	9	1	9
Designing and Applying Materials	10	1	10
Preparing Reports			0
Preparing Presentation			0
Presentation			0
Mid-Term and Studying for Mid-Term	1	3	3
Final and Studying for Final	1	3	3
Other			0
TOTAL WORKLOAD:			75
TOTAL WORKLOAD / 25:			3
ECTS:			3

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Explains theories, methods, concepts and relationships between concepts about journalism field.					X
2	Diagnoses the processes, methods and techniques about the production of scientific knowledge in journalism field.				X
3	Express the theoretical and practice-based knowledge about journalism field.				X
4	Associates the social, historical, cultural, political and economic dimensions of comunication.				X
5	Develops the necessary experience in news gathering and writing.					X
6	Commentates media texts with a with a critical perspective.					X
7	Uses effectively information and communication technologies.					X
8	Rearranges the knowledge in other disciplines of the social sciences for using it in the area of expertise.				X
9	Makes works in the field of journalism with taking responsibility individually and in groups.					X
10	Finds ways to access the knowledge in the field of journalism.					X
11	Follows theories, methods and technologies in the field of journalism.				X
12	Transfers his/her ideas and suggestions regarding the problems to the relevant persons and institutions by supporting quantitative and qualitative data.					X
13	Acts with social responsibility and carry outs works which are appropriate with ethical rules, laws, regulations and legislation in the field of journalism.				X
14	Uses competently the theories, methods, tools and technologies in the field of journalism.				X

Gazi University