GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PRESS MANAGEMENT/GAZ-732
Course Title: PRESS MANAGEMENT
Credits 3 ECTS 3
Semester 7 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Asist.Prof.Dr.Serdar Ulukan
 -- WEB SITE(S) OF LECTURER(S)
  -
 -- EMAIL(S) OF LECTURER(S)
  ulukan@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
In general, student will understand the issue of management
and learn about press, printing and management.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
   There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Introduction of the course
2. Week  Press and Publication Administration
3. Week  Features of press management and printing
4. Week  The establishment of press enterprises
5. Week  The legal structure of press enterprises
6. Week  Press managements facilities and functions
7. Week  Press enterprises managerial functions
8. Week  Mid-term exam
9. Week  The basic functions of press enterprises
10. Week  Marketing
11. Week  Operations, public relations, press
12. Week  Financial management
13. Week  Personnel management
14. Week  Types and models of management
15. Week  Quantitative methods for decision making
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Işık Özkan, Basın ve Basım işletmeciliği, Halil Can vd.Genel İşletmecilik Bilgileri, Siyasal Kitabevi, Ankara, İsmet Mucuk, Pazarlama İlkeleri, Türkmen Kitabevi, İstanbul, 2004
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer, Demonstration, Drill - Practise
 -- WORK PLACEMENT(S)
  -
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
11
3
33
 Practising Hours of Course Per Week
3
2
6
 Reading
8
1
8
 Searching in Internet and Library
9
1
9
 Designing and Applying Materials
10
1
10
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
3
3
 Final and Studying for Final
1
3
3
 Other
0
 TOTAL WORKLOAD: 
72
 TOTAL WORKLOAD / 25: 
2.88
 ECTS: 
3
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Explains theories, methods, concepts and relationships between concepts about journalism field.X
2Diagnoses the processes, methods and techniques about the production of scientific knowledge in journalism field.X
3Express the theoretical and practice-based knowledge about journalism field.X
4Associates the social, historical, cultural, political and economic dimensions of comunication.X
5Develops the necessary experience in news gathering and writing.X
6Commentates media texts with a with a critical perspective.X
7Uses effectively information and communication technologies.X
8Rearranges the knowledge in other disciplines of the social sciences for using it in the area of ​​expertise.X
9Makes works in the field of journalism with taking responsibility individually and in groups.X
10Finds ways to access the knowledge in the field of journalism.X
11Follows theories, methods and technologies in the field of journalism.X
12Transfers his/her ideas and suggestions regarding the problems to the relevant persons and institutions by supporting quantitative and qualitative data.X
13Acts with social responsibility and carry outs works which are appropriate with ethical rules, laws, regulations and legislation in the field of journalism.X
14Uses competently the theories, methods, tools and technologies in the field of journalism.X