GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION

SOCIAL MEDIA AND PUBLIC RELATIONS/İLET 724

Course Title:	SOCIAL MEDIA AND PUBLIC RELATIONS
Credits	3	ECTS	3
Semester	7	Compulsory/Elective	Elective

COURSE INFO

-- LANGUAGE OF INSTRUCTION

Turkish

-- NAME OF LECTURER(S)

Assoc. Prof. Hanife GÜZ

-- WEB SITE(S) OF LECTURER(S)

http://websitem.gazi.edu.tr/site/hanife

-- EMAIL(S) OF LECTURER(S)

hanife@gazi.edu.tr

-- LEARNING OUTCOMES OF THE COURSE UNIT

Understands the history of development of the social media.
Acquires skills in using social media platforms.
Acquires required knowledge for evaluating social media from the perspective of Public Relations.

-- MODE OF DELIVERY

The mode of delivery of this course is Face to face

-- PREREQUISITES AND CO-REQUISITES

There is no prerequisite or co-requisite for this course.

-- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS

There is no recommended optional programme component for this course.

--COURSE CONTENT
1. Week	Social media, definition and history.
2. Week	Significant approaches to social media usage.
3. Week	Social media usage as a way of communication.
4. Week	Social media and communication relation.
5. Week	Place of social media as the new communication technologies.
6. Week	Representation, meaning and language in social media.
7. Week	Interpersonal communication and social media.
8. Week	Midterm Exam
9. Week	Social media applications in Public Relations.
10. Week	Social media applications in Public Relations.
11. Week	Social media and image making.
12. Week	Social media and crisis management
13. Week	Sample case discussions in social media usage.
14. Week	General discussion.
15. Week	General discussion.
16. Week	Final Exam

-- RECOMMENDED OR REQUIRED READING

Sosyal Medya 101, Murat KAHRAMAN, Halkla İlişkiler 2.0 (Sosyal Medyada Yeni Paydaşlar, Yeni Teknikler, Özlem Aşman ALİKILIÇ

-- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS

Lecture, Question & Answer

-- WORK PLACEMENT(S)

-- ASSESSMENT METHODS AND CRITERIA

	Quantity	Percentage
Mid-terms	1	40
Assignment	0	0
Exercises	0	0
Projects	0	0
Practice	0	0
Quiz	0	0
Contribution of In-term Studies to Overall Grade		40
Contribution of Final Examination to Overall Grade		60

-- WORKLOAD

Efficiency	Total Week Count	Weekly Duration (in hour)	Total Workload in Semester
Theoretical Study Hours of Course Per Week	14	3	42
Practising Hours of Course Per Week	0	0	0
Reading	8	1	8
Searching in Internet and Library	9	1	9
Designing and Applying Materials	10	1	10
Preparing Reports	0	0	0
Preparing Presentation	0	0	0
Presentation	0	0	0
Mid-Term and Studying for Mid-Term	1	3	3
Final and Studying for Final	1	3	3
Other	0	0	0
TOTAL WORKLOAD:			75
TOTAL WORKLOAD / 25:			3
ECTS:			3

-- COURSE'S CONTRIBUTION TO PROGRAM

NO	PROGRAM LEARNING OUTCOMES	1	2	3	4	5
1	Explains theories, methods, concepts and relationships between concepts about journalism field.				X
2	Diagnoses the processes, methods and techniques about the production of scientific knowledge in journalism field.					X
3	Express the theoretical and practice-based knowledge about journalism field.				X
4	Associates the social, historical, cultural, political and economic dimensions of comunication.					X
5	Develops the necessary experience in news gathering and writing.					X
6	Commentates media texts with a with a critical perspective.				X
7	Uses effectively information and communication technologies.					X
8	Rearranges the knowledge in other disciplines of the social sciences for using it in the area of expertise.					X
9	Makes works in the field of journalism with taking responsibility individually and in groups.					X
10	Finds ways to access the knowledge in the field of journalism.				X
11	Follows theories, methods and technologies in the field of journalism.					X
12	Transfers his/her ideas and suggestions regarding the problems to the relevant persons and institutions by supporting quantitative and qualitative data.					X
13	Acts with social responsibility and carry outs works which are appropriate with ethical rules, laws, regulations and legislation in the field of journalism.				X
14	Uses competently the theories, methods, tools and technologies in the field of journalism.					X

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GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR