GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
CONSUMER BEHAVIOURS/ISLE214
Course Title: CONSUMER BEHAVIOURS
Credits 3 ECTS 5
Semester 3 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  TURKISH
 -- NAME OF LECTURER(S)
  DR. Ayşegül Ermeç Sertoğlu
 -- WEB SITE(S) OF LECTURER(S)
  
 -- EMAIL(S) OF LECTURER(S)
  
 -- LEARNING OUTCOMES OF THE COURSE UNIT
To be able to gain of competences in understanding of buying behaviour
To be able to gain of competences in developing methods to reach marketing goals.
To be able to understand demogfaphic aspects of consumer market
To be able to evaluate the process of consumer behavior
To be able to manage the process of consumer decision for purchasing




 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Introduction to consumer behavior: Concepts
2. Week  Consumer behavior and marketing
3. Week  Consumer behavior models
4. Week  General consumer behavior model
5. Week  cultural variables
6. Week  Social factors
7. Week  Midterm exam
8. Week  Personal variables
9. Week  Personal variables
10. Week  Motivation and involvement
11. Week  Perception
12. Week  Learning
13. Week  Attitudes
14. Week  Consumer decision process
15. Week  Purchasing and post purchase behaviors
16. Week  Final Exam
 -- RECOMMENDED OR REQUIRED READING
  Hawkins,D.I., Best, R.J., Coney,K.A. (2001). Consumer behavior-Building marketing strategy. Irwin-McGraw Hill,USA Odabaşı, Y., Barış G. (2007). Tüketici davranışları. MediaCat Akademi, İstanbul İslamoğlu, A.H., Altunışık,R. (2010). Tüketici davranışları. Beta kitabevi, İstanbul. Koç, E. (2013). Tüketici davranışı ve pazarlama stratejileri-Global ve yerel yaklaşım. Seçkin kitabevi. Ankara
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
0
 Reading
0
 Searching in Internet and Library
0
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
1
3
3
 Presentation
1
1
1
 Mid-Term and Studying for Mid-Term
1
10
10
 Final and Studying for Final
1
15
15
 Other
14
3
42
 TOTAL WORKLOAD: 
113
 TOTAL WORKLOAD / 25: 
4.52
 ECTS: 
5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Having theoretical knowledge in international trade management, international business administration, international logistic international law areas and having ability and professional expertise in terms of implementationX
2Having professional competence in order to be assigned in various private and public sector institutions like national and international trade organizations and unions, economics consultancy offices, under secretariat of foreign trade and foreign trade offices
3Having knowledge about other disciplines like business administration, economics, law, public administration and international relations that are related to international tradeX
4Being able to behave according to principles of ethical behaviors in all international trade areasX
5Having abilities about issues like information technologies, basic computer programs and foreign language that are needed to perform international trade activitiesX
6Being aware of the economical, political and cultural integrations and systems in his/her country and all over the world, to be able to position the country and organization while performing activates related to his/her areaX
7Beeing capable of identifying problems in his/her field, access to relevant resources, having knowledge about the legislation and abilities to produce scientific knowledge and analyzing-synthesizing abilities to carry out a researchX
8Having knowledge and qualifications to carry out and complete a national and an international projectX
9Carrying out activities relevant to his/her field, having critical, creative and innovative thinking abilitiesX
10Having theoretical and practical knowledge and abilities needed to undertake international trade activities related to export-import, exchange, regional collaborations and organizations, free zone practices
11Having knowledge and abilities about transporting, storing, supply chain management, risk analysis and insurance and to carry out national and international logistic activities
12Having basic business administration information about production, management, marketing, accounting, finance and human resources in order to undertake international trade and having abilities about quantitative methods that help to have this knowledge
13Pursuing and applying legislation information about national and international trade law, public law and private law in order to manage international trade operationsX