GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
PUBLIC RELATIONS AND COMMUNICATION IN HEALTH ORGANIZATIONS/SAKI211
Course Title: PUBLIC RELATIONS AND COMMUNICATION IN HEALTH ORGANIZATIONS
Credits 3 ECTS 5
Semester 3 Compulsory/Elective Elective
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  Turkish
 -- NAME OF LECTURER(S)
  Prof. Sezer KORKMAZ
 -- WEB SITE(S) OF LECTURER(S)
  http://www.websitem.gazi.edu.tr/site/sezerk
 -- EMAIL(S) OF LECTURER(S)
  sezerk@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
Know what public relations is
Understand the importance of public relations.
Know the public relations activity in healthcare organizations.
Know the concept, elements and functions of communication.
Learn communication process and phases.
Learn communication kinds and ways.
Know and apply communication tools which used public relations activities.
 -- MODE OF DELIVERY
  The mode of delivery of this course is Face to face
 -- PREREQUISITES AND CO-REQUISITES
  There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
  There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week  Know communication tools which used public relations activities.
2. Week  The reasons of public relations’ need in healt organizations.
3. Week  Public relations and communication
4. Week  Objectives and principles followed in public relations
5. Week  Organization of the public relations departmant in health institutions.
6. Week  Development of the public relations programme in health institutions.
7. Week  Intended population of public relations in health instutions.
8. Week  ARA SINAV
9. Week  Activities of the public relations in health instutions.
10. Week  Communication tools which used in public relations in health instutions.
11. Week  Ethics of public relations in health instutions.
12. Week  Public relations in crisis management.
13. Week  Public relations and sponsorship in health institutions
14. Week  Creating image in public relations for health institutions.
15. Week  Public relations practices in the healthcare sector and, case studies.
16. Week  
 -- RECOMMENDED OR REQUIRED READING
  Kadir Canöz, Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
  Lecture, Question & Answer
 -- WORK PLACEMENT(S)
  Not Applicable
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
15
3
45
 Practising Hours of Course Per Week
0
 Reading
15
2
30
 Searching in Internet and Library
15
1
15
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
15
15
 Final and Studying for Final
1
20
20
 Other
0
 TOTAL WORKLOAD: 
125
 TOTAL WORKLOAD / 25: 
5
 ECTS: 
5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Attaining teorical and practical professional expertise and skills in the ares of organization and management, finance, accounting, economics, marketing, law sciences, and healthcare sciences.X
2Gaining vocational qualitificatons in order to work in professions such as hospital manager, assistant specialist, health military officer at public institutions and organizations, private sector and the military.X
3Attaining sufficient knowledge about economics, business (management, organization, public relations, human resources, cost accounting, marketing, financial accounting), law and public finance to comprehend and assess economic, administrative mechanisms of hospitals, healthcare businesses and health system.X
4Recognizing the ethical, social and legal responsibilities of health management career.X
5Attaining skills at subjects related to Turkish and foreign language at academic life and working life, information technology and fundamental computer programmes.
6Learning the basic concepts at the area of healthcare managerment in perspectives of global, local, regional and in particular Turkey.
7With the aim of attaining adequate knowledge about the relationship between health and development level, health statue of public, indicators of health, defending and developing health; having skills of accessing written and visual soruces, and analyzing and interpretating legislation.X
8Communicating with other health professionals who have leader characteristics and gaining aptitude to team work.X
9Chasing current events and innovations about health management, forecasting social transformation, improving professional growth and attaining refreshment skill.X
10Attaining knowledge about public health, epidemiology, environment health, occupational safety and health with respect to medical terminology.
11Making statistical, quantitative and economic analysis in manageial decision making and acting convenient to social, scientific, cultural and ethical values at obtainig data, commenting, implementing and disseminating of the results stages considering the area.
12Comprehending basic contents of health systems in Turkey and all over the world, understanding health plans and politics, recognizing leading parties of health system, assessing health industry in economic and financial aspects and benchmarking different health systems.X
13Learning, analyzing and implementing basic administrative functions as planning, organizing, executing, coordinating and controlling at healthcare organizations.X