GAZI UNIVERSITY INFORMATION PACKAGE - 2019 ACADEMIC YEAR

COURSE DESCRIPTION
INTERNATIONAL MARKETING (OPT)/BUAD410
Course Title: INTERNATIONAL MARKETING (OPT)
Credits 3 ECTS 5
Semester 8 Compulsory/Elective Compulsory
COURSE INFO
 -- LANGUAGE OF INSTRUCTION
  English
 -- NAME OF LECTURER(S)
  Assoc. Prof. Kürşad Şeyhmus TURAN
 -- WEB SITE(S) OF LECTURER(S)
  http://kursadturan.com
 -- EMAIL(S) OF LECTURER(S)
  kturan@gazi.edu.tr
 -- LEARNING OUTCOMES OF THE COURSE UNIT
He/She comprehends globalisation concept and characteristics of global markets
He/She learns about type of entry strategies into foreign markets
He/She learns about global marketing programme (marketing mix).
He/She learns about global market segmentation and target market selection.
He/She comprehends theories of international trade and investment.
He/She learns about product, price, distribution, promotion strategies in global markets.
 -- MODE OF DELIVERY
   The mode of delivery of this course is face to face.
 -- PREREQUISITES AND CO-REQUISITES
   There is no prerequisite or co-requisite for this course.
 -- RECOMMENDED OPTIONAL PROGRAMME COMPONENTS
   There is no recommended optional programme component for this course.
 --COURSE CONTENT
1. Week   Phenomenon of Globalization and Phases of Globalization Key Concepts in Global Marketing
2. Week   Theories of International Trade and Investment I
3. Week   Theories of International Trade and Investment II
4. Week   The Environment of Global Marketing The Role of Organizations in Global Marketing
5. Week   Global Marketing Research
6. Week   Global Market Segmentation and Target Market Selection
7. Week   Review, Q&A
8. Week   Midterm Exam
9. Week   Foreign Market Entry Strategies I Exporting
10. Week   Foreign Market Entry Strategies II Contractual Strategies
11. Week   Foreign Market Entry Strategies III Foreign Direct Investment
12. Week   Global Product Strategies
13. Week   Global Pricing Strategies
14. Week   Global Marketing Communications Strategies
15. Week   Global Distribution Strategies
16. Week   Final Exam
 -- RECOMMENDED OR REQUIRED READING
   International Business; Tamer Çavuşgil, Gary Knight, John Riesenberger, 2007 Doing Business in Emerging Markets; Tamer Çavuşgil, Pervez N. Ghauri, Milind R. Agarwal, 2012.
 -- PLANNED LEARNING ACTIVITIES AND TEACHING METHODS
   Lecture, Question-Answer, Discussion
 -- WORK PLACEMENT(S)
  N/A
 -- ASSESSMENT METHODS AND CRITERIA
 
Quantity
Percentage
 Mid-terms
1
40
 Assignment
0
0
 Exercises
0
0
 Projects
0
0
 Practice
0
0
 Quiz
0
0
 Contribution of In-term Studies to Overall Grade  
40
 Contribution of Final Examination to Overall Grade  
60
 -- WORKLOAD
 Efficiency  Total Week Count  Weekly Duration (in hour)  Total Workload in Semester
 Theoretical Study Hours of Course Per Week
14
3
42
 Practising Hours of Course Per Week
14
3
42
 Reading
5
4
20
 Searching in Internet and Library
0
 Designing and Applying Materials
0
 Preparing Reports
0
 Preparing Presentation
0
 Presentation
0
 Mid-Term and Studying for Mid-Term
1
6
6
 Final and Studying for Final
1
15
15
 Other
0
 TOTAL WORKLOAD: 
125
 TOTAL WORKLOAD / 25: 
5
 ECTS: 
5
 -- COURSE'S CONTRIBUTION TO PROGRAM
NO
 PROGRAM LEARNING OUTCOMES
1
2
3
4
5
1Having skills and professional expertise in the field of international relations theories, political history and international lawX
2Being able to manage the disciplines of juridical sciences, sociology, history, economics etc. with the necessity of the international relations discipline by having theretical knowledge and competenceX
3Obtaining professional qualification to work at state institutions and organizations, private sector and non-governmental organizations in the field of professions that district governorship, administrative jurisdiction magistracy, diplomacy, inspectorship and expert assistantship with the advantage of accumulation of interdisciplinary knowledgeX
4Having adequate information about the regional and global institutions and organizations which dominate interntional relationsX
5Being able to comprehend the status of Turkey and other actors in international system with the help of academic, historical and factual perspectivesX
6Having information about the Middle East, Russia- Caucasus, Latin America, Asia Pacific, Europe and Africa regions with regards to their history, economics, sociology and strategy by analyzing international system with regional perspectiveX
7Being able to make interpretation on the progresses of international relations with respect to international lawX
8Having knowledge of the political history of XIX. and XX. century to make interpretations on contemporary international relations systemX
9Being able to apply the theories of international relations, to make analyses, to develop hypotheses and to promote solution offers in the individual, state and system levels of analysesX
10Being conscious of professional, humane and scientific ethical manners and also the principals related to these mannersX
11Being able to reach the resources and to have foreign language proficiency on the level to follow the developments related to international relations discipline and the literatureX
12Using basic computer programmes and information technologies efficiently by adhering to the principal of continuous learningX
13Being able to find solutions and having capability of preparing documents such as projects, drafts, programmes and reports for national, regional and global problems with being coherent to group actions, open-minded, having capability to take initiatives and analytical thinkingX